Square推新产品，变革收银系统

    Stand不是第一个，许多人都设计了非常酷的工作台面支架，它们也能把iPad变成销售终端。你们为何还要重复劳动？

    多尔西：我们支持这种硬件与软件的完美结合。在这些解决方案中，许多都需要在iPad下挂上一个Square读卡器。（刷卡）槽较长的好处之一就是你可以忽略它。当你的收银台前排起长队时，你需要点不一样的东西。

    多罗格斯克尔：在捣鼓这些软件和硬件时，我们发现许多商机。我们希望Stand的收银软件变得更聪明些，而事实也做到了。现在的Stand能了解用户的购物习惯，我们能据此进行购物推荐。竹制的支架非常漂亮，这方面有许多美轮美奂的工艺品，但它们没有Stand系统的智能。

    你的苹果经验对Stand有何帮助？

    多罗格斯克尔：显然，苹果的经验帮助我更好地理解，如何去制造漂亮的产品。不过，我时刻提醒自己，这是一款商业产品，是面向每天和顾客打交道的生意人的。所以，这完全是一个新领域，我们必须添加不同元素。

    你们在Stand的包装盒里附上了一把钻子。这不禁令人想到Nest，该公司生产的智能恒温器都附有一把螺丝刀，而Nest公司的创始人正是你在苹果时的上司托尼•法德尔。你们此举是受了法德尔的启发吗？

    多罗格斯克尔：十多年来，在许多方面托尼都一直给我启发。这是个很棒的想法。我们附赠的钻子，可在商户的工作台面上钻出大小刚刚好的孔，因为我们知道，在工作台面上钻孔不是件小事。在这方面向Nest取经是个好主意。

    对于某种大规模的商户，Square是否尚缺乏解决方案？

    多尔西：人们使用Square的好些方式，常常令我们惊喜。我认为我们未来也将有惊喜。我认为Stand的使用没有任何限制。可能有个人使用它，也可能有大型机构使用它。

    星巴克（Starbucks）会使用Stand吗？

    多尔西：我们一直在同他们谈。我们对此很兴奋，他们也一样。（财富中文网）

    译者：项航

    Many people have designed cool countertop stands that turn iPads into point of sale systems. Why build your own?

    Dorsey: We believe in this perfect marrying of software and hardware. With a lot of those solutions today, you do have a Square card reader hanging off the iPad. One of the benefits of the longer track (for swiping cards) is that you don't have to think about it. When you are trying to move a bunch of people through your line, you need something different.

    Dorogusker: We also see a lot of opportunity in taking ownership of the hardware software connection. The Stand can be smart about the register software and vice versa. Our software now knows what peripherals people are using and how, and we can make recommendations based on that. A bamboo stand can be very beautiful and there's a lot of great craftwork out there, but it doesn't have the intelligence of this system.

    How much did your Apple experience inform this product?

    Dorogusker: Obviously the Apple experience helps knowing how to make beautiful things at volume. But this is a business product with a consumer in mind, sold though a consumer channel for people trying to run a business every day. So we are really in a new space and we are bringing a new flavor to it.

    You include a drill in the Stand box. It's hard not to think about Nest, the maker of a learning thermostat, which was started by your former Apple boss Tony Fadell, and includes a screwdriver with their product. Were they an inspiration?

    Dorogusker: Tony has been an inspiration in a variety of ways over a decade. It was a great idea. We included the exact drill you need to drill exactly the right size hole in your countertop, because we know that drilling a hole in your countertop is a big deal. Taking a cue from them on that was a great idea.

    Is there a size of merchant for which this is not a robust enough solution?

    Dorsey: People have always surprised me in the ways they find to use Square. I think we'll be surprised. I don't think there's any limit to this. You could see this with an individual, and we could see it at large institutions.

    Will we see these at Starbucks (SBUX)?

    Dorsey: We have been talking to them about it. We're excited about it, they're excited about it.