婴儿食品公司成长记

    让我们来看看嘉宝（Gerber）婴儿食品公司。维斯兰表示，幸福家庭公司刚刚成立时，“嘉宝已拥有美国80%的市场份额。对于嘉宝而言，没有理由要浪费时间改变目前的格局，破坏其已经占主导地位的领域。”达能集团的资源应该可以帮助幸福家庭公司继续增加美国市场份额。

    当然，这次合作还应该扩大幸福家庭公司的全球业务覆盖面，特别是中国业务。维斯兰在安永公司2011年战略增长论坛上接受采访时表示，中国的中产阶级正在壮大，“他们想要购买美国生产的婴儿食品，为自己的孩子购买最好的食品。[我们]对中国市场有着深厚的兴趣，而且我们不能忽视中国这个与众不同的市场。”

    幸运的是，达能集团40%的婴儿营养食品业务来自亚太地区，而中国是其中最大的市场。达能集团正继续扩大它在中国的发展。5月20日，达能集团与中国蒙牛乳业（China Mengniu Dairy）签署了一份新的协议。

    如果一切按计划进行，此次收购应该会创造出一个更加强大的幸福家庭公司。（财富中文网）

    翻译：乔树静/汪皓

    So move over Gerber. When Happy Family launched, Visram says,"Gerber in the U.S. owned 80% of the market. For them, why take the time to change that up and disrupt a category that they already dominated?" Danone's resources should help the company continue to gain market share in the U.S.

    And of course, the partnership should extend the company's global reach, especially in China. The Chinese middle class is growing, Visram said during an interview at Ernst & Young's 2011: "They're looking for American-made baby food and they're looking for the very best for their baby. [We've] just had tremendous interest in the Chinese market, and it is a phenomenal market that can't be overlooked."

    Lucky for her, 40% of Danone's baby nutrition business comes from the Asia-Pacific, with China as the largest market. Danone continues to expand in the country -- on May 20, it signed a new deal with China Mengniu Dairy.

    If all goes as planned, the acquisition of Visram's company should create one more even bigger happy family.