大数据需要好设计

    • 不要光理解数据，更重要的是要理解人。你是不是正在考虑再招聘一个数据分析师来解释你现有的海量数据呢？其实，为何不招一个心理学家呢？

    • 学会典雅和简洁。数据科学可能是复杂的、抽象的甚至是丑陋的。设计可以给你带来简明和清晰。优秀的设计也可以帮你以美丽典雅的方式展示数据，把那些觉得数据枯燥无味的人吸引回来。

    • 迈出创造性的“自信一跃”。一个融合了直觉和想象的创造性过程可以带来光靠数据无法完成的创新。如果你想重塑业务或发明什么新东西，这一点更是至关重要。（财富中文网）

    • Instead of understanding data only, make sure you understand people: You're planning to hire another data scientist to make sense of the growing data mountain you've got? How about hiring a psychologist instead?

    • Major on elegance and simplicity: The science of data can be complex, abstract, and ugly. Design will help you simplify and bring clarity. Good design can also present data in elegant and beautiful ways, drawing people in where they were previously turned off.

    • Take creative leaps of faith: A creative process that uses intuition and imagination can give you innovations that data alone can't provide. This is crucial if you want to reimagine your business or invent something new.

    本文作者奥洛夫在2001年参与创办了Fjord公司。现在这家公司已经成为全球最成功的服务设计咨询公司之一，客户包括BBC、花旗银行、ESPN、Flickr、Foursquare、哈佛医学院、诺基亚、高通等知名企业。奥洛夫有多年的与大品牌的合作经验，他为这些企业设计的突破性用户体验使复杂的系统变得简明典雅。他经常在全球性会议和活动上演讲，最近出席了《财富》2012年科技头脑风暴大会、GigaOm移动化大会以及投资银行Rutberg举办的“未来：移动”大会等。

    译者：朴成奎

    Olof ( @olof_s) co-founded Fjord in 2001, and has since led the company to become one of the world's most successful service design consultancies working with clients including the BBC, Citibank, ESPN, Flickr, Foursquare, Harvard Medical School, Nokia, and Qualcomm, among others. Olof has years of experience collaborating with major brands to design breakthrough experiences that make complex systems simple and elegant. A frequent speaker at global conferences and events, recent appearances include Fortune 2012 Brainstorm Tech, GigaOm Mobilize, and Rutberg Future: Mobile.