耐克企业孵化器不容小视

FitCause：这家位于纽约的公司平均每天能斩获5000多耐克能量积分（比Nike+加速器中的任何一家创业公司都高）。它正在首倡一个运动——将健身数据变成真金白银，为各种社会活动募捐。首席执行官劳拉•特美尔希望能募得50万美元。她介绍了个人用户如何发起活动，或是企业如何赞助活动，让人们能捐出自己的耐克能量积分。目前像Make-A-Wish 基金和美国心脏协会（American Heart Association）等非盈利机构已经和它签约。它的目标是，募集每年各大品牌捐献的200亿美元和各类慈善活动捐献的40亿美元，以证明这个设想的潜力何等巨大。Facebook公司似乎也很支持这家公司的理念，它为FitCause提供创业辅导，并为其应用提供开放的图表整合。

FitDeck：这家公司的创始人兼首席执行官菲尔•布莱克一登场就来了几个侧板式俯卧撑，引得观众一片惊呼。随后大家才知道，这位创业者毕业于耶鲁（Yale）和哈佛商学院（Harvard Business School），曾是高盛公司（Goldman Sachs）的证券交易员，还曾在海豹突击队（Navy SEAL）服役（是海豹突击队有史以来个子最高的队员），并且已经在自己的车库里卖出了总额高达430万美元的健身纸牌。入驻Nike+加速器后，这家位于圣地亚哥的公司希望把自己热销一时的健身卡组合实现数字化并获得量化数据。这些卡包含了多达40种运动，比如瑜伽、壶铃，甚至还有高尔夫。它的募资目标是50万美元。在手机应用领域它已小有成就，它售价为10美元的系列应用下载量已达2,600次，并且有66%的用户会在这些应用里购物。

GeoPalz：该公司首席执行官里奇•施梅尔策说：“请想象一下这样的情景：孩子们每天在运动的同时就能为数字设备充电。”如今的孩子平均每天花7.5个小时玩各种电子设备。对许多父母来说，这种情景是个遥不可及的梦想。这家位于科罗拉多州博尔德的公司推出了一款用于iOS设备的游戏外设iBitz，要让孩子和父母们欢快地跳跃起来。iBitz装在鞋上或臀部，与一个虚拟iOS宠物同步——孩子走动的步数越多，这个宠物就越健康。耐克能量积分可以转化为虚拟硬币，孩子们能按照父母同意的方式花掉这些钱。萨莉，你想要《挖矿争霸》（Minecraft）里的一把鹤嘴锄吗？那就走上5000步吧。如果完成了特定的运动目标，还能获得来自亚马逊网站（Amazon.com）的奖品，或者用追踪器让iPad自动解锁。塔吉特百货（Target）和百思买（Best Buy）今年秋天准备上架这款产品，21个国家的零售商已经签了零售协议，目前已经投产100万台。因此GeoPalz准备募资500万美元。而且施梅尔策也有辉煌的成功纪录。还记得“智必星”（Jibbitz）吗，就是那个用于Crocs“洞洞鞋”的装饰小配件？是的，那就是他的杰作。

GoRecess：精品健身课正在抢夺大型健身会馆的市场。在美国，光这类健身班就有超过10万家，每年的营业收入高达240亿美元。但是就算有这类课程，还是有更具优势的选择来搅局。就像订餐服务Open Table闯进饭店订餐市场一样，GoRecess的首席执行官梅根•史密斯也一头扎进了健身课市场。它主打的是一套系统，通过推荐位于用户附近，与其兴趣相符的课程来赚取佣金。通过Nike+的资源整合，这家公司打算募集50万美元，把能量腕带整合到这类课程中去，不仅让朋友们能结伴共同训练，还能推荐特定活动，帮助人们实现个人的健身目标。

FitCause: Pulling down an average of more than 5,000 NikeFuel points per day (more than any other Nike+ Accelerator startup) the New York City-based team behind FitCause is starting a movement for good, converting fitness data into currency to fundraise for causes. Looking to raise $500,000, CEO Laura Temel outlined how individual users can build campaigns or corporations can sponsor their own causes that people can donate their NikeFuel points to. With nonprofits like Make-A-Wish Foundation and the American Heart Association already signed on, FitCause is eyeing the $20 billion donated by big brands and $4 billion raised by charity races each year to show how much potential this idea has. Facebook seems to think so, too, mentoring the startup and giving its app open graph integration.

FitDeck: Hitting the deck and pumping some side plank pushups, FitDeck founder and CEO Phil Black wowed the crowd immediately. Then the audience learned the former Goldman Sachs bond trader has graduated from Yale and Harvard Business School, is a former Navy SEAL (and the tallest one on record), and has already sold $4.3 million in fitness-based playing cards out of his garage. But with the Nike+ Accelerator, the San Diego-based company is looking to digitize and quantify data from its popular fitness card sets that range 40 activities, like yoga, kettle bell, and even golf. Seeking $500,000, the company already has success in the app space, with 2,600 downloads of a series of $10 apps that has 66% of users making in-app purchases.

GeoPalz: "Imagine a world where kids' daily physical activities powered their digital devices," says GeoPalz CEO Rich Schmelzer. For modern parents, whose children average 7.5 hours per day consuming media on devices, this is a distant dream. But the Boulder, Colo.-based company's iOS device gaming peripheral, iBitz, is poised to get kids and parents jumping for joy. Fitting either on shoes or the hip, iBitz syncs with a virtual iOS pet -- the more steps the child takes, the healthier the pet gets. NikeFuel is converted to virtual coins that children can spend in ways their parents agree with. Want a pick-axe in Minecraft? That'll be 5,000 steps, Sally. You can even pick prizes from Amazon.com (AMZN), or use the tracker to automatically unlock your iPad after certain activity goals are hit. With Target (TGT) and Best Buy (BBY) ready to stock it in the fall, retailer agreements formed in 21 countries already, and 1 million units in the pipeline, GeoPalz is seeking $5 million in investment, and Schmelzer has a solid track record of success. Remember Jibbitz, the decorative toggles for Crocs? Yeah, you can blame him for those.

GoRecess: Boutique fitness classes are eating the big box gyms' lunch, with more than 100,000 locations in the U.S. doing $24 billion in business each year. But with all those classes come overwhelming options. Much in the same way Open Table puts butts in restaurant seats, GoRecess CEO Megan Smyth has started getting them to fitness classes, with a system that earns commissions by recommending nearby classes that match users' interests. With Nike+ integration, the company is raising $500,000 to integrate FuelBand performance into classes, not only allowing friends to pair off against one another, but to recommend specific activities to help people reach their individual goals.