发展速度直追谷歌的酸奶公司
乔巴尼的老板在酸奶厂。
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乌鲁卡亚的人生在十年后的一天被彻底改变。那一天，他打开一封信，里面写道：“出售设备齐全的酸奶厂。”虽然朋友和顾问都提出了谨慎的建议，但他依然从SBA和Key Bank银行贷款100万美元，买下了卡夫食品公司（Kraft Foods'）正准备关闭的布雷耶酸奶厂。他从工厂里挑出四名员工，并从土耳其聘请了一名“酸奶大师”，开始创造最美味、最高品质的酸奶。 乌鲁卡亚没有接受过正规的商业培训，也没有可以学习的创业榜样（“除了我父亲，我没有给任何人打过工。”），而且除了他自己，没有任何投资人。所以，乔巴尼的策略自然是依靠公司创始人兼CEO的直觉。公司实行扁平化的组织结构——“没有层级，”乌鲁卡亚说。现在，公司在纽约州和爱达荷州，以及他在澳大利亚收购的一家乳品公司，共拥有3,000名员工。他的公司口号是：“只要好的。”从一开始，乌鲁卡亚就将公司10%的税后利润投入到慈善事业当中。乔巴尼的基金会虽然规模很小，但却发展迅速。 如今，乌鲁卡亚已经是理论上的亿万富翁，他表示自己希望能激励其他创业者去做类似的事情——在真实的美国创造实在的事物。他说：“我希望帮助创业者们回到小城镇，否则财富将全部集中在海岸城市。” 至于科技和社交媒体的光环，他补充说：“谁说必须要走某一条特定的路才能成为出色的创业者？”（财富中文网） 更多内容，请点击此处。 译者：刘进龙/汪皓 |
Everything changed one day, a decade later, when Ulukaya opened a piece of mail that said: "Fully equipped yogurt factory for sale." Defying the advice of cautious friends and advisers, he borrowed just over $1 million from the SBA and Key Bank (KEY) to buy the Breyer's yogurt factory that plant Kraft Foods' (KFT) was shuttering. He recruited four workers from the plant and a "yogurt master" from Turkey and started work on creating the best-tasting, highest-quality yogurt. Ulukaya has no serious business training, no corporate role models ("I never worked for anyone except my father.") and no investors except for himself. So it's natural that Chobani's strategy is based on instinct—the founder-CEO's. The organization is flat—"no layers," Ulukaya says. He employs 3,000 people in New York State and Idaho and at a dairy he bought in Australia. His corporate motto: "Nothing but good." From the start, Ulukaya has allocated 10% of Chobani's after-tax profits to philanthropy. Chobani's foundation is small but growing rapidly. A billionaire at least on paper, Ulukaya says he longs to inspire other entrepreneurs to do some version of what he's doing—that is, make real stuff in real America. "I want to help bring entrepreneurship back to small towns, or else wealth will be only on the coasts," he says. As for the glamorization of the tech and social-media crowd, he adds, "Who says you have to be a certain way to be a cool entrepreneur?" - See more here. |
