八大问题拷问通用
7.电动车动力不再 通用宣布,为每辆雪佛兰沃蓝达(Volt)提供最高达5,000美元的补贴,同时提供优惠租车费用。五月份沃蓝达的销量为7,157辆,基本与上月持平。 除了特斯拉(Tesla),其他电动车的销量可谓一片惨淡,而通用恰恰准备不惜血本,大举进军电动车市场。除了沃蓝达,通用还以优惠价销售电动版斯帕可(SPARK EV),同时还会很快推出凯迪拉克ELR,这辆车也是基于沃蓝达的技术打造的。 大问题:贵公司也准备打折销售ELR吗?还是坚持不降价,情愿冒着风险尴尬地看着这辆漂亮的全新凯迪拉克在经销商的停车场上卖不动? |
7. EVs lose their spark GM has announced incentives of up to $5,000 on the Chevrolet Volt and offered discounted lease rates as well. It sold 7,157 Volts in May, about the same as the month before. Except for Tesla (TSLA), the bloom is clearly off sales of electric vehicles where GM has placed a big bet. In addition to Volt, the automaker is also selling the Chevrolet Spark EV at a bargain price and is soon due to introduce the Cadillac ELR, which is based on Volt technology. The big question: Will you discount the ELR as well, or risk the embarrassment of seeing this slick new Cadillac sit on dealer lots? |
8.炒欧宝的冷饭 现任首席执行官阿克森近期向《汽车新闻》(Automotive News)表示,他想在产品研发上让别克(Buick)和欧宝沃克斯豪尔(Opel-Vauxhall)实现更紧密的合作。他说:“这样可以产生多种协同效应,让我们大幅降低成本。” 实际上,此前通用就已经在凯迪拉克凯帝(Catera)、土星(Saturn)的Aura、Astra和Vue上这么干过了——这些车型都是从欧宝的产品线上衍生出来的。目前有四款别克车型——君越(LaCrosse,见上图)、君威(Regal)、维莱诺(Verano)和昂克拉(Encore)都和欧宝共享开发平台。但别克的产品规划正日益受到中国市场需求的推动,因为中国现在已是别克最大的市场。 大问题:混合了中-欧-美血统的别克将会是什么样?(财富中文网) 译者:清远 |
8. Opel retreads CEO Akerson told Automotive News recently that he wants to tie Buick more closely to Opel-Vauxhall in product development. "There are all sorts of synergies," he said. "We think we can take costs out that way." We've been down this road before with the Cadillac Catera and Saturn's Aura, Astra, and Vue -- all branches from Opel's tree. Currently four Buicks -- LaCrosse (above), Regal, Verano, and Encore -- - share Opel roots. But Buick product planning is increasingly being driven by demands from China, its largest market. The big question: Just what will a Sino-Euro-Americano Buick look like? |