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通用汽车计划主打“临界豪华”牌

通用汽车计划主打“临界豪华”牌

Doron Levin 2013-07-31
通用汽车生产的新款雪佛兰羚羊广受好评,还罕见地得到了权威杂志《消费者报告》的首肯,表明通用汽车的改款得到了外界一致地认可。未来,通用汽车可能会继续打造类似羚羊这样的“临界豪车”。

    奇怪的是,新款羚羊尚无法达到《消费者报告》的“推荐”级别,除非有足够多的车主对汽车的可靠性和耐久性给出积极评价。

    投资界也已经注意到了通用汽车的成功。这家汽车制造商的利润一直在稳步增长。今年年初至今,这家公司的股票上涨了约28%,而整个股市上涨幅度只有18%。福特公司的股票则上涨了约30%。

    凯利白皮书的卡尔•布劳尔指出,雪佛兰的紧凑型汽车科鲁兹(Cruze)、超小型车爱唯欧(Sonic)和全尺寸汽车西维拉多,均是该品牌持续改进的代表,但“重新设计的羚羊,或许才是通用汽车将之前乏善可陈的车型打造成业内领先汽车最成功的例子。”

    雪佛兰系列汽车的一个短板依然是中型汽车迈锐宝(Malibu),最近通用汽车对这个车型也进行了修改。通用汽车的总体表现表明,它能够理解对其车型的各种批评声音,而且还能够积极给出有效的回应。(财富中文网)

    译者:刘进龙/汪皓

    Oddly, the new Impala won't qualify for Consumer Reports' "recommended" status until enough owners of the car report positively on its reliability and durability.

    The investment community is taking note of GM's successes. The automaker has been posting solid profits. Its stock is up almost 28%, this year to date, in a stock market that's up about 18%. Ford stock is up almost 30%.

    Karl Brauer of Kelley Blue Book pointed out that Chevrolet's Cruze compact, Sonic subcompact and Silverado full-size all represent improvement for the brand, though "Impala's redesign is probably the best example yet of GM transforming previously lackluster nameplates into industry-leading automobiles."

    The one weak line in Chevrolet's lineup remains the midsize Malibu, which GM recently revised. But overall GM is showing that it understands the criticisms of its vehicles -- and can mount an effective response.

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