设计让联网汽车开进现实

    对人们的驾驶行为进行追踪也可以从其它方面为我们带来好处。比如State Farm公司与福特公司展开了合作，通过一个传感器记录驾驶员的驾驶行为。收集和评估了相关数据后，如果State Farm公司认定你在安全驾驶，它就会降低你的车辆保险费用。

未来何时到来？

    如果我们想把未来汽车的钥匙交到老百姓手中，首先要跨越生产过程中的数码鸿沟，然后还应该意识到，智能手机式的界面并不是汽车系统的最佳解决方案。我们应该把汽车看成一个平台，让我们可以通过无缝的、直观的设计提高我们的工作效率、知识分享以及发现和探索新事物的水平。为了做到这一点，汽车业必须要从联网汽车的角度，重新设计汽车的工艺流程。

    本文作者欧罗夫于2001年与人共同创办了一家名叫Fjord的公司，现在该公司已经成为全球最成功的服务设计咨询公司之一，客户包括BBC、花旗银行、ESPN、Flickr、Foursquare、哈佛医学院、诺基亚、高通等。欧罗夫拥有多年与大品牌合作开发创新性体验、将复杂系统变得简单典雅的经验。他经常在全球会议和活动上发表演讲，最近出席的活动包括《财富》2012头脑风暴论坛、GigaOm移动大会、Rutberg Future: Mobile大会等等。（财富中文网）

    译者：朴成奎  

    Tracking driving behavior can have benefits in other ways as well. State Farm and Ford (F) teamed up to record drivers' behavior through a sensor. After collecting and reviewing this data, State Farm can lower your car insurance, if they see you are driving safely.

When will the future arrive?

    If we want to hand the car keys of the future to the masses, we must remove the digital divide in the manufacturing process and then move beyond the assumption that a smartphone interface is the best digital solution for the car. The car should be seen as a platform in which productivity, knowledge sharing, discovery, and exploration are enhanced through seamless, intuitive design. To achieve this, the automotive industry must reimagine the manufacturing process from the perspective of the connected consumer car.

    Olof (@olof_s) co-founded Fjord in 2001, and has since led the company to become one of the world's most successful service design consultancies working with clients including the BBC, Citibank, ESPN, Flickr, Foursquare, Harvard Medical School, Nokia, and Qualcomm, among others. Olof has years of experience collaborating with major brands to design breakthrough experiences that make complex systems simple and elegant. A frequent speaker at global conferences and events, recent appearances include Fortune 2012 Brainstorm Tech, GigaOm Mobilize, and Rutberg Future: Mobile.