《新闻周刊》神秘买家解密

    IBT传媒集团最近创建了许多网站，其中有以视频为主并且致力于汽车、体育、科学、社交和娱乐话题的网站。大家在去年推出的全视频网站bizu.tv上可以发现对一位《国际商业时报》记者的一段采访，讨论的是人们如何在战争区办理银行业务，还有题为《如何应对职场宿醉》和《詹妮弗•安尼斯顿的饮食秘密》的视频。尤扎克解释说：“扩大受众是最基本的任务。刚开始的时候，我们必须扩大受众，才能保持我们正常运营，但这种文化仍然存在。”

    大家还会发现自己手忙脚乱地寻找电脑键盘的静音按钮。《国际商业时报》网站上的视频都是自动播放，令人生厌；尤扎克对此一点都不觉得愧疚。他告诉IBTimes.com,传统的网页横幅广告正在“失去光芒。我们现在通过视频广告获得的营收占比达到了30％，而相比之下，一年前这个比例只有5％。”

    《新闻周刊》是IBT传媒集团首次收购的公司。《新闻周刊》的付费订阅网站可以为IBT传媒集团带来除了广告之外的第一个收入来源。尤扎克表示，他会深入发掘这个收入来源，从而让IBT传媒集团发展壮大。但他坚称，不会以榨干《新闻周刊》的资金和资源为代价。

    发布了那条表示庆祝的微博两天之后，尤扎克发布了下面这条更冷静的后续微博：“我觉得我们很有责任把《新闻周刊》品牌推向新的高度。”让我们祝他好运吧。（财富中文网）

    译者：iDo98 

    Among many recent IBT creations are video-heavy sites devoted to cars, sports, science, design, and entertainment. At all-video bizu.tv, launched last year, you'll find an interview with an IBTimes reporter talking about how people bank in war zones, side by side with "How To Deal With A Hangover At Work" and "Jennifer Anniston's Diet Secret." Uzac explains: "Building an audience is the meat and potatoes. In the beginning we had to do that to keep the lights on, but the culture remains."

    You'll also find yourself searching for the mute button on your keyboard. IBTimes makes you listen to those annoying auto-play videos; Uzac is unapologetic. Traditional web banner advertising is "losing its luster," he told IBTimes.com. "We now generate 30% of our revenue through video advertising, versus 5% a year ago."

    Newsweek is IBT's first acquisition and brings the company, through Newsweek's paid subscription site, its first source of revenue other than advertising. Uzac says he'll tap that stream to nourish IBT Media, but not, he insists, at the cost of bleeding Newsweek dry.

    Two days after his celebratory tweet, Uzac posted this more somber follow-up: "Feeling very responsible right now to grow the @Newsweek brand to new heights." We wish him luck.