美国车企祖传8宗罪

7.替柴油机抹粉

《汽车新闻》2013年8月12日的头条新闻标题是：“营销人员努力消除柴油发动机‘呛人而吵闹’的形象”。这是不能与2010年1月29日在网上流传的那个说法相混淆的，当时的说法是“因为技术进步，吵闹而呛人的柴油发动机已经是明日黄花了”。这和2010年10月在“汽车评论网”（Car Review.com）上的那个说法“多年来，柴油发动机一直就有呛人而吵闹的坏名声”也不能混同。不过我想，“呛人而吵闹”的形象可不是那么容易打破的。

7. Buffing diesels' image

"Marketers work to dispel 'smoky and loud' image of diesel engines" reads the headline in the August 12, 2013 issue of Automotive News. That's not to be confused with the assertion that turned up on the web on Jan. 29, 2010 that "Because of the advances in technology, loud and smoky diesels are a thing of the past." Or the October 2010 statement on Car Review.com that "for many years, diesel engines have gotten a bad rap for being smoky and loud." I guess that "smoky and loud" image is a hard one to shake.