福特林肯回归路漫漫

    福特首席财务官鲍勃•尚克斯上周表示，他“对目前的资金流动表示满意”。第二季度结束时，福特拥有超过250亿美元的现金。

    众所周知，重建或白手起家创立一个奢侈汽车品牌的代价高昂，花费将以数十亿计。福特首席市场官吉姆•法雷表示，实现这个过程需要花上25年的时间。

    不过，无法维持或运转奢侈品牌的汽车制造商一致认为自己会在经济上处于不利地位。奢侈汽车能够获取不成比例的极大利润，可以用来扩张市场、支持新型汽车和技术的研发。

    福特的智囊团不难发现通用在重建凯迪拉克之举中获益了多少。福特这家汽车制造商的银行账户状况已经开始好转，很快就将采取一系列大胆的举措，将林肯重新带回汽车界的舞台。（财富中文网）

    译者：严匡正    

    Ford CFO Bob Shanks announced a week ago that he is "comfortable with the present liquidity," with more than $25 billion in cash at the end of the second quarter. Ford aims to maintain investment-grade status through a down cycle in the industry.

    Fixing a luxury car brand or building one from scratch is notoriously costly, measured in multiple billions of dollars. Jim Farley, Ford's chief marketing officer, has said the process could take 25 years.

    But any automaker that fails to maintain or operate a luxury brand will sentence itself to a permanent financial disadvantage. Luxury vehicles generate disproportionate profits, which can be used to expand markets or support the development of new vehicles and technologies.

    The brain trust at Ford doesn't have to look far to see how much GM has accomplished in its move to fix Cadillac. And with its bank accounts on the mend, the automaker soon could be taking its own series of bold actions to bring Lincoln back.