英菲尼迪VS.林肯:谁能跻身顶级豪车俱乐部
10. 未来前景 英菲尼迪比林肯抱负更远大。它将开发高端独家产品,通过单一的经销商销售,同时还雄心勃勃地要在全球市场攻城掠地。 而林肯将采用共享技术、由福特-林肯经销商销售,同时放缓海外扩张的脚步,从而使资本获得更高的利用率。
林肯显然能为股东带来不错的回报,但英菲尼迪的声势更猛。同时鉴于德•尼琛的赫赫战绩,它应该能在跻身世界豪华车厂商阵营的进程中拥有更大胜算。 优势方:英菲尼迪(财富中文网) 译者:清远 |
10. Prospects Infiniti is aiming higher than Lincoln by developing exclusive products that will be sold through single-line Infiniti dealers and is aggressively looking globally for opportunities. Lincoln is being more capital-efficient by using shared technologies and selling through Ford-Lincoln dealers, and by moving more slowly abroad. Lincoln can provide a good return for shareholders, but Infiniti will make the bigger splash, and, given de Nysschen's track record, has a better opportunity to join the world's elite automakers in the luxury tier. Advantage: Infiniti |