英菲尼迪VS.林肯：谁能跻身顶级豪车俱乐部
Alex Taylor III
2013-08-30
从高端品牌向真正的奢侈品牌进军堪称惊险的一跳。眼下，福特旗下的林肯和日产旗下的英菲尼迪这两大品牌都在马不停蹄的向着全球顶级豪车阵营进发。谁能率先撞线？我们不妨从品牌定位、市场优势、历史沉淀、未来前景等方面作一番对比。
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2．市场优势 2013年的头七个月，英菲尼迪确实以59,995辆的销量大胜林肯的45,207辆，这个结果可能让最富有经验的市场观察人士也会感到吃惊。实际上，它们两家的成绩都不算理想。在整体增幅高达8%的汽车业，英菲尼迪的销量下降了9%，林肯也下降了8%。去年英菲尼迪的全球销量是17万辆，而它公开宣布的2016年销售目标是50万辆。而林肯表示不会玩这种数字游戏，也不会公开发布任何目标销量。 优势方：英菲尼迪 |
2. Market strength It may surprise even the most experienced market observers, but Infiniti has outsold Lincoln through the first seven months of 2013: 59,995 vehicles to Lincoln's 45,207. In truth, neither is burning up the track. In an industry that is up 8% overall, Infiniti sales are down 9% and Lincoln 8%. Last year, Infiniti sold 170,000 vehicles worldwide and has publicly announced a target of 500,000 units by 2016. Lincoln says it won't play the numbers game and hasn't set any public targets. Advantage: Infiniti |
