英菲尼迪VS.林肯：谁能跻身顶级豪车俱乐部

6. 营销大手笔

英菲尼迪已将总部从日本搬到了香港，旨在彰显其实现全球扩张的雄心，同时进一步贴近蒸蒸日上的中国大陆市场。日产-雷诺公司（Nissan-Renault）的首席执行官卡洛斯•戈恩（上图居中）亲自为新总部开张揭幕。

林肯此前只是福特汽车的一个分公司，现在它将自己命名为“林肯汽车公司”（Lincoln Motor Company），以与母公司福特拉开一定距离。它希望自己的销量最终有一半来自中国，指望靠度身定制的营销手段来实现这一目标，但它却并未远渡重洋来为这一目标努力。

优势方：英菲尼迪  

6. Symbolic marketing move

Infiniti moved its headquarters from Japan to Hong Kong to signal its global aspirations and to put it closer to the exploding Chinese market. Nissan-Renault CEO Carlos Ghosn is above center opening the new HQ.

Formerly a division, Lincoln renamed itself the Lincoln Motor Company to put some distance between it and Mother Ford. Lincoln eventually expects to get half its sales from China and is counting on its customization efforts to get it there but has made no geographic move in that direction.

Advantage: Infiniti