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英菲尼迪VS.林肯:谁能跻身顶级豪车俱乐部

英菲尼迪VS.林肯:谁能跻身顶级豪车俱乐部

Alex Taylor III 2013-08-30
从高端品牌向真正的奢侈品牌进军堪称惊险的一跳。眼下,福特旗下的林肯和日产旗下的英菲尼迪这两大品牌都在马不停蹄的向着全球顶级豪车阵营进发。谁能率先撞线?我们不妨从品牌定位、市场优势、历史沉淀、未来前景等方面作一番对比。

8. 未来产品

G37是英菲尼迪的拳头产品,它经过全新设计并更名为Q50(见上图)后,作为2014款已于8月上市。与梅赛德斯-奔驰联合研发的较小的Q30将作为2015款发售。2016年将推出四款更新的或经重新设计的车型。

今年春天林肯推出了中型车MKZ,一年之后将推出基于福特Escape开发的MKC紧凑型酷越车。从锐界(Edge)脱胎而来的全新中型酷越车和来自“金牛”家族的全尺寸轿车分别要到2015年和2016年才能面世,因此林肯的高管已经对新产品乏善可陈公开表示不满了。

优势方:英菲尼迪    

8. Future products

The redesign of Infiniti's G37 sedan, now known as the Q50 (above) and the brand's big seller, hit the market in August as a 2014 model. Sales of the smaller Q30, developed with Mercedes-Benz will start in the 2015 model year. Four more new or redesigned models are due out by 2016.

Lincoln brought out the MKZ midsize sedan this spring and follows with the MKC compact crossover based on the Ford Escape a year from now. A new mid-size crossover derived from the Edge and a full-size sedan from the Taurus family aren't due until 2015 and 2016 respectively, and Lincoln executives have publically complained about a lack of fresh product.

Advantage: Infiniti   

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