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社交媒体热潮五大明星公司

社交媒体热潮五大明星公司

《财富》 2013-09-09
社交媒体诞生近10年来,越来越多的公司都开始全面使用社交工具,工商业界在社交媒体领域的支出也越来越高。美国研究机构今年2月的一项调查显示,未来五年,各公司用于社交媒体的营销预算将会翻一番。而在这股潮流中,我们今天介绍的5家公司堪称明星。

最佳招聘

太平洋西北国家实验室

实验室的招聘人员通过关注微博内容,找出隐藏在茫茫人海中的人才。

    公司网站及社交媒体账号:pnl.gov; @PNNLNews

    2011年3月,美国能源部(Department of Energy)下属的太平洋西北国家实验室(Pacific Northwest National Laboratory)希望聘请一名核能工程师担任顾问,条件是日语流利,美国公民,安全调查符合规定,能够帮助实验室,与美国核能管理委员会(Nuclear Regulatory Commission)合作,共同应对日本福岛核危机。

    招聘总监罗布•德洛姆格尔求助于职业社交网站LinkedIn,这个网站为他提供了候选人清单,但从这份清单中很难看出到底谁才是最合适的人选。于是他注意到一位潜在人选——爱达荷大学(University of Idaho)教授阿基拉•德宏。他在LinkedIn创建了一个群组,讨论福岛核灾难。德洛姆格尔给他打了电话,当天他们就开始讨论任职的问题。德洛姆格尔表示,LinkedIn是很好的挑选人才的地方。不过要寻找科学家,最好的社交站点是他们与同行讨论工作的论坛和群组。——J.H.(财富中文网)

    译者:刘进龙/汪皓

    

Best in hiring

Pacific Northwest National Laboratory

The lab's recruiter tracked down an almost-impossible-to-find hire by following his posts.

    pnl.gov; @PNNLNews

    In March 2011 the Pacific Northwest National Laboratory, a Battelle-operated unit of the Department of Energy, was looking to hire as a consultant a nuclear engineer who spoke fluent Japanese, was a U.S. citizen, and had appropriate security clearance to help the lab, in partnership with the Nuclear Regulatory Commission, respond to the Fukushima nuclear disaster.

    Recruiting director Rob Dromgoole turned to professional networking site LinkedIn (LNKD), which offered him a shortlist of candidates, but it was hard to tell who might be a good fit. Then he noticed that one prospect, University of Idaho professor Akira Tokuhiro, had created a LinkedIn Group to discuss the disaster. Dromgoole called him up, and within a day they were discussing a position. Dromgoole says LinkedIn is good for screening, but the best social sites for finding scientists are the forums and groups they visit to discuss their work with peers. --J.H.

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