40位40岁以下商界精英:他们的事业
Fiat 董事长:约翰•伊尔坎 40岁以下商界精英排名:4 菲亚特(Fiat)500在去年让大家大开眼界。这辆意大利的小型车已经在许多榜单中亮相:《凯利蓝皮书》(Kelley Blue Book)将它列为1.8万元以下十佳新车,《消费者文摘》(Consumer Digest)认为它是最值得购买的小型车之一,公路安全保险协会(Insurance Institute for Highway Safety)授予它最高安全评价。它的广告“意大利入侵”和“后座的意大利人”引人眼球,更是将菲亚特500塑造成了一款有趣、性感、兼具功能性的轿车。 |
Fiat Chairman: John Elkann 40 Under 40 rank: 4 The Fiat 500 has been the surprise hit of the past year. The Italian subcompact has made a number of top lists: Kelley Blue Book's 10 Coolest New Cars under $18,000, Consumer Digest's Best Buy/Subcompact Cars, and a Top Safety Pick from the Insurance Institute for Highway Safety. Its charming "Italian Invasion" and "Backseat Italians" commercials have further branded the 500 as a fun, sexy, and functional automobile. |