Twitter上市可能遭遇广告收入入账难题

    Twitter表示，在大多数情况下，只有已经提供了服务、而且已经知晓将获得多少钱的交易，交易收入才会确认入账。但在一些更复杂的交易中，Twitter会估算公司可能获得多少款项。目前不清楚Twitter在多大程度上依赖估算。

    Wedbush Morgan跟踪社交媒体公司的分析师迈克尔•帕克特猜测Twitter只估算长期广告交易的收入。而且，帕克特表示，他认为这家公司并没有太多的长期交易。

    “我认为这不是什么大问题，”帕克特说。“但这的确是这家公司会遭到质疑的一个地方。”（财富中文网）  

    Twitter says that in most instances it only counts the revenue from a deal after the services have been delivered and the company knows how much it will get paid. But it says in some more complicated deals, it resorts to estimating what it might get paid. It's not clear how often it relies on projections.

    Michael Pachter, an analyst at Wedbush Morgan who follows social media companies, guesses Twitter only estimates revenue in long-term advertising deals. And Pachter says he doesn't believe the company has many of those yet.

    "I don't think it's a big deal," says Pachter. "But it is something the company will be questioned about."