扎克伯格知识经济时代到来

    现在，Facebook希望尽可能扩大自己的成功，把广告更有机地投放给全球几十亿人。这绝对是最大胆的商业计划，但绝不是第一个。

    Facebook的“知识经济”和谷歌（Google）的长期规划——组织全球信息很像。谷歌这项名为知识图谱的计划希望搜索变得更加智能，包含更多信息。两者都不是偶然。它们都希望成为人们上网获取信息的最主要途径，两家公司的宣言都言简意赅，但野心显露无疑。

    海量在线信息搜索处理一直是谷歌的自留地。Facebook趁着眼下移动广告做得风生水起，于是将目标瞄准了搜索市场。和谷歌一样，Facebook也正在搜索领域投入了重金和大量人力。不管两家公司的口号如何，一场可能持续几十年的大战即将打响。（财富中文网）

    译者：项航         

    Now Facebook wants to scale that success up to a massive degree, making ads more relevant to an audience several billion large. This has to be one of the more audacious corporate missions, but it's certainly not the first.

    Facebook's knowledge-economy mission is similar to Google's longstanding goal to organize the world's information. The very term echoes Google's (GOOG) Knowledge Graph, a technology aiming to make search more intuitive and informative. None of this is accidental. Both companies want to be the primary means of accessing desired information online, and both are saying so in simply stated but wildly ambitious rhetoric.

    Not long ago, the task of handling the ever expanding ocean of online information was Google's golden ring to grab. Now that Facebook is gaining traction in mobile ads, the company is beginning to reach for it too. And like Google, it's amassing the cash and talent to try and make it happen. Whatever mottoes are involved, a two-horse race that could play out for decades has begun.