5大必读商业新书

    2.把数据转化为资产

    无论是搞明白客户是否准备离开，还是弄清楚公司这辆战车何时会抛锚，预测都是领导人的主要职责。幸运的是，如今这项工作已经变得容易多了，甚至连小公司都可以用便宜的价格处理大量的数据。维克托•迈尔-舍恩伯格和肯尼思•库克耶的《大数据时代》（Big Data）将帮助您把信息转变为强大的资产，不会因为试图搞清每项数据而迷失。

    2.Turn data into an asset

    The primary job of a leader is prediction -- whether it's figuring out if your customers are ready to ditch you or knowing when your trucks will break down. Fortunately, this has gotten easier now that even small companies can crunch vast amounts of data inexpensively. Big Data, by Viktor Mayer-Schönberger and Kenneth Cukier, will help you turn information into a powerful asset without getting lost in trying to understand every nugget.