Pinterest网站试水商业化策略

    就在任命布拉德福德当天，Pinterest 的首席执行官本•西尔伯曼在《快公司》举办的“Innovation Uncensored”技术大会上表示，目前上市并非Pinterest的目标。Pinterest的全球用户量已经超过7,000万，并且进入到英国、法国、意大利以及日本等国际市场，潜在的广告营收十分可观。如今，Pinterest开始效仿Twitter和Facebook，开展一系列的营收模式实验，而且也正在打造一支强有力的高管团队。2007年，Facebook用户量约为7,000万，营收约为1.5亿美元，而到了2008年，Facebook营收一跃增长到2.8亿美元。2010年，Twitter用户量约为7,000万，营收约为2,800万美元，到了2011年，Twitter营收达到了1.4亿美元。市场研究与分析软件公司Piqora的研究显示，每个图钉图片平均可产生78美分销售额（这个数字自2012年起增长了25%）。一旦Pinterest开始在网站上投放广告，其营收必然随之飞速增长。

    杰夫•乔丹是风险投资公司安德森•霍洛维茨基金（Andreessen Horowitz）的合伙人，也是Pinterest公司的投资人之一，他认为，自从公司在2011年投资Pinterest之后，“要保持对这家公司的兴趣就容易很多”。乔丹认为Pinterest接二连三的融资，推出“赞助商图钉”项目以及聘任高管等举动，都表明这家公司在不断发展壮大。“当你在一夜之间就成为世界上最大的网站之一，而且还是家内容密集型网站时，”乔丹说道：“那么拓展业务就是一种成就。”

    译者：唐昕昕

    On the same day that Pinterest announced Bradford's new position, the company's CEO Ben Silbermann said at Fast Company's "Innovation Uncensored" conference that going public is "not the goal" of Pinterest at this time. With more than 70 million users worldwide (current international markets include the U.K., France, Italy, and, most recently, Japan), the potential for advertising revenue is vast. Pinterest is following in the footsteps of companies like Twitter (TWTR) and Facebook (FB) by starting out with experimental revenue methods and building a strong team of executives. In 2007, Facebook had around 70 million users and made around $150 million in revenue. The following year, revenue increased to around $280 million. In 2010,Twitter had around 70 million users and made $28 million in revenue. In 2011, that number became $140 million. According to research from marketing and analytics software company Piqora, on average, a pin generates 78 cents in sales (this amount has increased by 25% since 2012). Once Pinterest begins to advertise on its site, the potential for revenue will skyrocket.

    Jeff Jordan, a partner at venture capital firm Andreessen Horowitz and investor in Pinterest, said that "it's been extremely easy to stay interested" in the company since his firm first invested in 2011. Pinterest's back-to-back news about funding, promoted pins, and new hires are all part of Pinterest's growth, according to Jordan. "When you become one of the largest web properties almost overnight, and you have a very content intensive site," he said, "scaling the business is an accomplishment."