新版Jawbone手环欲打破健康管理怪圈

    佩戴上UP手环来监测自身睡眠状况还有一个非技术的附带好处。那就是能随时提醒自己。UP手环以及我与桑娜的交谈迫使我重新考虑自己的睡前准备工作。现在，我会把手机放在另一个房间里充电，离我的床头柜远远的，如此一来，我就不会受到诱惑，盯着手机屏幕不放，从而导致生物钟紊乱了。

    UP手环的不少功能我压根就用不上。比如说，我绝不会同UP应用中的任何“伙伴”分享自身数据。（我与同事杰西•亨佩尔是UP中的伙伴。不过，如果我看到她的睡眠数据，发现她每天起床比我早得多。而且，知道她能看到每天凌晨5点左右我起床将猫放出放进又放出，使得自身睡眠数据出现跳点，那感觉实在很诡异。）

    我对UP手环只是随意用用这一点对Jawbone公司而言并非坏事，因为很重要的一点是：我仍然在使用这款产品。听我说自己使用UP手环很随意，Jawbone负责软件业务的副总裁耶利米•罗宾逊似乎还挺高兴。他表示：“纵观身心健康，我们能发现同样的模式一再重现：第一周总是人们表现最好的一个星期。随着时间的推移，人们的积极性就下降了。我们对这个问题考虑了很久。健康是人人梦寐以求的，那么为什么要把健康管理变成人们眼里的苦差事？人们为何未能实现自己的雄心壮志？我们的目的在于真正打破这种虎头蛇尾的模式。没错，我们要使健康管理成为时尚，但同时，我们也要理解行为变化的科学。”

    罗宾逊接着说：“其中最重要的一点是，需要在意图形成或者干预之时吸引人们。我认为，如果一个事物没法融入他们的生活，人们就不会真正使用它。”我想到了UP手环嗡嗡的振动声。事实上，我打下这段文字时它就刚好在响。我已经坐了一个小时。我得站起来，绕着办公室快步走一圈。（财富中文网）

    译者：项航

    Having a band on your wrist that is keeping track of how well you sleep has another, not-at-all technical side benefit. It's a reminder. My UP, and talking to Sanna, forced me to reconsider how I get ready for bed. Now I plug my phone into its charger in a different room, far enough away from my nightstand that I'm not tempted to stare into its glowing screen and disrupt my ancient circadian rhythms.

    There are many things for which I don't use the UP. I don't share my data with any "teammates" as the app calls them. (My colleague Jessi Hempel and I were, briefly, linked as teammates but it was honestly creepy to see a graph of her sleep patterns, and to find out that she's a much earlier riser than I, and to know that she could see the blip on my graph around 5 a.m. when I get up every morning to let the cat out, and back in, and then out again.)

    The fact that I'm a haphazard user of the UP product isn't actually bad news for Jawbone because of an important point: I'm still using it. Jeremiah Robinson, VP of software at Jawbone, sounded delighted when I told him just how casual I was with his product. "When we look across health and wellness, you see the same patterns of adherence, again and again: The first week in is best week. Over time motivation wanes. We took a long look at this," he says. "Being healthy is so aspirational, why is health management such a chore? Why are people failing to fulfill their aspirations? Our goal was to really break that pattern of adherence. To make it hip, sure, but also to understand the science of behavior change."

    "One of the biggest things," he continues, is the "need to capture people in the moment of intent, or intervention. I don't believe people will use something if it doesn't blend into their life." I thought of that buzzing vibration -- it's happening just now, in fact, as I type this. I've been sitting for an hour. I'm going to get up and go for a quick walk around the office.