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2013:全球车界这一年

2013:全球车界这一年

Alex Taylor III 2014-01-03
刚刚过去的2013年对汽车业来说是个变革之年,但变革的结果却几家欢乐几家愁,有的东山再起,有的一败涂地。此外,还有人在办公室角落里酝酿革命。总之,这又是不平静的一年。

    成功突破玻璃天花板

    玛丽•芭拉从通用汽车的第三把交椅升至第一把交椅,获得首席执行官提名,这一路上她突破了好几个历史性障碍。一方面,通过任命一位非执行主席掌管董事会,她能更容易打开工作局面;但另一方面,由于一位对手接手了她以前的职责,她现在的工作又变得更棘手了。她是二十年来首位掌管公司的产品工程师,各种建议势必将纷至沓来,令人应接不暇。这些建议小到新皮卡上的空调出风口,大到别克(Buick)和雪佛兰(Chevrolet)这些品牌的前景,无所不包。

    Busting through the glass ceiling

    In being named CEO, Mary Barra broke through several historical barriers in moving from GM's third-most powerful executive position to its first. Her job was made both easier by the appointment of a non-executive chairman to handle the board of directors, and more difficult by the decision to give her old job to one of her rivals. As the first product engineer to head the company in two decades, she will be deluged with suggestions about everything from air conditioning vents in new pickups to the future of brands like Buick and Chevrolet.

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