缺席2014底特律车展的11大看点
大众途观 大众汽车(Volkswagen)针对美国市场制定了非常雄心勃勃的销售目标,如果无法达到,相关高管就会受罚。但它去年的业绩却相当令人失望,在这个看涨的市场里它的销售却一蹶不振,一年下来居然排在斯巴鲁(Subaru)的后面。一些看法公允的评论者认为,大众表现不佳的原因之一是它在紧凑型酷越车这样快速增长的细分市场里缺乏竞争力;至于它那款过时的途观,销量只有这个市场销售冠军本田汽车(Honda)CRV的十分之一。看样子今年大众的日子也不会有什么起色,因为这次车展上根本看不到途观的换代产品——只有沙滩版(Dune Buggy,见上图)的甲壳虫(Beetle)出来亮了个相。 |
VW Tiguan Volkswagen has set some very ambitious sales targets for the U.S. and punishes executives when those targets aren't met. Its results last year were particularly disappointing, as VW sales fell in a rising market, and it finished the year behind Subaru. Impartial observers say one reason for VW's shortfall is that it isn't competitive in fast-growing segments like compact crossovers; its aging Tiguan sells at one-tenth the rate of the segment leader, Honda's CRV. Signaling another difficult year for VW, no evidence of a Tiguan replacement materialized in Detroit -- only the Beetle Dune Buggy (above). |