缺席2014底特律车展的11大看点
吉普Jeepster 阿尔法只是马尔乔内高级战略的一条腿,另一条腿是吉普(Jeep)。去年12月,它荣膺第七大畅销品牌。为了再接再厉,他正计划推出一款紧凑型吉普,它将基于熊猫(Panda)4X4或500L的菲亚特平台上打造。这款小吉普将面向全球销售,尺寸比2014款切诺基(Cherokee)(见上图)短一英尺。这辆车还没有命名,但马尔乔内坚决不让它叫“Jeepster”。明年车展上就能看到它,本届车展就算了。
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Jeep Jeepster Alfa is one leg of Marchionne'spremium strategy; the other is Jeep, which ranked as the seventh-bestselling brand in December. To boost it even further, he's planning a subcompact Jeep that would be based on a Fiat platform like the Panda 4X4 or the 500L. Designed for global sales, the baby Jeep will be more than a foot shorter than the 2014 Cherokee (above). The vehicle remains unnamed, although Marchionne insists it won't be called "Jeepster." You can look for or it at next year's show, but you won't see it as this one. |