广告新思路：7巨头大打“小企业”牌

    摩根大通银行

    摩根大通（JPMorgan）的个人银行业务去年选择了总部设在新泽西州查塔姆的网上文具店The Paper Cottage来帮助自己的Ink系列商务信用卡做广告。上个月，摩根大通的Mission Main Street活动还选出了12家获胜的小企业，这些公司都得到了25万美元奖金，还获得了参观谷歌（Google）的机会。

    Chase

    JPMorgan's (JPM, Fortune 500) consumer banking arm last year selected The Paper Cottage, an online stationary store based in Chatham, N.J., to help advertise Ink, Chase's line of business credit cards. Last month, the company also selected 12 small-biz winnersof its Mission Main Street grants, giving $250,000 and a trip to Google to each merchant.