广告新思路：7巨头大打“小企业”牌
Catherine Dunn
2014-02-10
不少大公司的广告战略开始走小企业路线，通过这种亲民路线拉拢人心，吸引注意，进而得到更多的消费者。今天介绍的7家大公司堪称这个实验性运动的急先锋。
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在美国电话电报公司（AT&T）的小企业解决方案广告中，一大群可爱的狗狗围着锁匠和律师，最令人叫绝的是，它们还围着兽医。这些主人公（企业主，不是狗狗）都在想方设法扩大客户群体。 |
AT&T AT&T's (T, Fortune 500) ads for its small business solutions have featured locksmiths, lawyers, and, best of all, veterinarians surrounded by lots of cute dogs -- all of whom (the business owners, not the dogs) were looking for ways to expand their clientele. |
