广告新思路:7巨头大打“小企业”牌
Catherine Dunn
2014-02-10
不少大公司的广告战略开始走小企业路线,通过这种亲民路线拉拢人心,吸引注意,进而得到更多的消费者。今天介绍的7家大公司堪称这个实验性运动的急先锋。
联合包裹服务公司 联合包裹服务公司(UPS)希望客户知道,它就像爱物流一样爱小企业。在最近的一则广告中,一位卖咖啡的餐馆老板和一位婚庆用品店老板对当地UPS服务网点的印刷服务赞不绝口。 |
UPS The delivery service wants customers to know that it loves small businesses just as much as it loves logistics. In a recent spot, both a coffee-serving restaurateur and the owner of a bridal boutique tout the printing services at their local UPS Store (UPS, Fortune 500). |