广告新思路：7巨头大打“小企业”牌
Catherine Dunn
2014-02-10
不少大公司的广告战略开始走小企业路线，通过这种亲民路线拉拢人心，吸引注意，进而得到更多的消费者。今天介绍的7家大公司堪称这个实验性运动的急先锋。
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经过一个喧嚣的2013年，现已私有化的戴尔公司（Dell）在广告中指出，大公司在起步时也是小公司，比如Skype、The Knot和全食公司（Whole Foods）。广告的背景中，“这个神奇时刻”的字样依稀可辨。 |
Dell After a tumultuous 2013, the now-privately held Dell embarked on an ad campaign that shows where big businesses that used to be small businesses got their start -- including Skype, The Knot, and Whole Foods. Playing in the background, you can just make out a cover of "This Magic Moment." |
