广告新思路：7巨头大打“小企业”牌

    美国运通

    需要一杯咖啡？需要理发？或者需要一件具有艺术气息的室内装饰品？那就骑上自行车到附近的商店，同时寄望于它们接受你裤子后面口袋里的美国运通（America Express）卡。去年感恩节，小企业联合组织Main Street Alliance对美国运通开展了三年的“小企业星期六”活动表示反对，部分原因是因为它收取刷卡费。

    与此同时，美国运通和全美独立商业联合会（National Federation of Independent Business）则表示，这项活动的知名度正在不断提高，而且带来了3.6%的消费支出增长。（财富中文网）

    译者：Charlie

    American Express

    Need a coffee, a haircut, or an artful piece of home décor? Then just hop on your bicycle, hit the neighborhood shops, and hope they accept that AmEx card in your back pocket. This past Thanksgiving the Main Street Alliance objected to American Express's three-year-old "Small Business Saturday" campaign, in part owing to the swipe fees the company charges.

    Meanwhile, AmEx (AXP, Fortune 500), together with the National Federation of Independent Business, claims awareness of the day is growing and translating to a 3.6% increase in consumer spending.