谁是全球最受赞赏的品牌代言人

    乔治•克鲁尼

    • 产品：奈斯派索咖啡

    • 公司：雀巢

    • 最受赞赏公司排名：第31位

    这位演而优则导的好莱坞巨星享有极高的人气。自2006年以来，他一直出演雀巢咖啡公司的广告片。谢弗说，85%的消费者认识克鲁尼（足足比一般的名人高出55个百分点），他的Q分值为22。这意味着，在熟悉克鲁尼的人群中，有22%的人声称他是自己最喜爱的明星之一。奈斯派索的官网写道，克鲁尼“受到万千粉丝和咖啡爱好者的倾慕，举手投足散发着内敛、优雅而又不失率真的气质。正是这些特质助推奈斯派索获得今日之成就。”

    George Clooney

    • Product: Nespresso

    • Company: Nestlé

    • Most Admired Rank: 31

    The actor and director, who has starred in the coffee company's commercials since 2006, enjoys off-the-charts popularity. Schafer says 85% of consumers are aware of Clooney (a whopping 55 points above the typical celebrity) and that he has a Q Score of 22, which means 22% of the population of people familiar with Clooney say he is one of their favorite personalities. On its website, Nespresso says Clooney "has charmed fans and coffee aficionados as the perfect personification of the understated elegance and authenticity that make Nespresso what it is today."