汽车业七大创新领袖

    奥利维尔•弗朗索瓦

    菲亚特克莱斯勒汽车公司首席市场官。

    弗朗索瓦出生于巴黎，在克莱斯勒（Fiat Chrysler Automobiles NV）2011年联手说唱歌手艾米纳姆拍摄的“底特律进口”汽车广告中，他声名鹊起。最近，他正忙于从事他所谓的品牌三角战略：菲亚特邀请嘻哈歌手吹牛老爹代言商业广告，吹牛老爹推出新款“Aquahydrate”水饮料，说唱歌手法瑞尔•威廉姆斯宣传单曲“Happy”，三者互惠互利。弗朗索瓦高兴地承认，没有这样的三角战略，菲亚特不可能独立承担足以吸引吹牛老爹的出场费。他把菲亚特和单曲“Happy”称为“天作之合”。（财富中文网）

    译者：严匡正

    Olivier Francois

    Olivier Francois, chief marketing officer, Fiat Chrysler Automobiles NV,

    Paris-born Francois gained renown for Chrysler's 2011 "Imported from Detroit" campaign featuring Eminem. His latest effort is an exercise in what he calls brand triangulation: a Fiat commercial featuring P Diddy, Diddy's new "Aquahydrate" drink, and a song called "Happy" by Pharrell Williams. Without such triangulation, Francois happily conceded, the automaker couldn't have afforded to write a check large enough to engage Diddy on his own. He called the Fiat brand and "Happy" a "match made in heaven."