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怡敏信高管:选对老板最重要

怡敏信高管:选对老板最重要

Chanelle Bessette 2014年04月02日
芭芭拉•尼尔松从小喜欢数学,一直活跃在科技领域,如今是存储与安全公司怡敏信的移动安全部门负责。她说,最重要的是谨慎选择公司和老板。刚走出校门的时候,要从自己的经历中总结学习,要选择能够给你带来宝贵经历的地方。

    5. 你希望参与的下一个大项目是什么?

    有两个项目。工作方面最大的项目是开发和发展一个新生市场——在PC或Mac上可以使用的移动工作空间。这种概念尚处于初级阶段,但一旦成熟,人们就可以随时随地在任何硬件上工作。你可以想象一下,未来没有人携带PC、平板设备或手机的情景。不论你走到哪里,都可以使用硬件或硬件提供的功能,例如飞机座位后面的电视屏幕。你只需要随身携带硬件独一无二的部分——数据和应用。对我而言,下一件大事是颠覆我们对随身携带设备所持的观念。现在,有了PC-on-a-stick安全解决方案,我们将彻底改变所有人的工作方式。

    个人方面, 我最近正在写一本与商务有关的书。我曾有机会与许多非常聪明的人共事;从每个人身上都能学到一点东西。所以,这本书将是一些故事的合集和我从中得到的启发。希望读者朋友们会感兴趣。

    6. 你的行业目前面临着怎样的挑战?

    我们正在改变人们的行为。虽然这样做会带来巨大的好处,比如将成本降低十倍,实现可靠的安全性,大幅提高移动性和易用性等,但人们都习惯了目前的方式。人们并不愿意走出自己已经习惯的安乐窝,即使那里原本并不安乐。所以,最大的挑战是,PC-on-a-stick安全解决方案,不仅是一个新市场,而且是一种全新的行为。

    随着“自带移动设备”(BYOD)的兴起,各家公司开始意识到,没有必要给公司所有人都配备笔记本电脑。相反,可以给员工一个U盘,然后跟他们说:“随便用哪台PC或者Mac吧。”好消息是,我们有非常吸引人的价值定位,许多《财富》美国500强公司(Fortune 500 )已经率先开始采用我们的技术。坏消息是,改变行为总是很难。人是习惯的生物,所以,我们在努力向好的方向改变人们的习惯。

    7. 如果你过去职业生涯中的有些事情可以重来,那会是什么?

    我可能会减少工作早期的损失。当时,公司停滞不前,事情超出了我的控制范围。不幸的是,我在经历了不止一次类似的情形之后,才领悟了这条教训。还有几次,我的同事非常难以相处,我当时就应该换一份工作。我没有理由每天痛苦地工作。人总有其他选择。我往往倾向于忍耐和忠诚,希望一切能恢复正常。多年后,我明白了,如果事不可行,那就应该减少自己的损失。继续前进。

    8. 你休闲时有什么消遣活动?

    我丈夫和我都喜欢旅游。我喜欢音乐。我加入了一支古典摇滚乐队,同时也是教堂乐队的成员。我还会进行个人钢琴独奏,为了保持演奏水平,过去八年我一直在一家餐厅演出。有时候,我也会参加古典唱诗班演出。程序安排非常重要,如果我没有对一些有趣的事情进行适当的组织,我就不会去做。我必须对它们进行有效地组织,设定目标。

    5. What's the next big project you want to tackle?

    There are two. On a work level, the biggest project is developing and growing a nascent market -- a mobile workspace that you can use in any PC or Mac. While the idea is in its infancy, if you take it to the fullest extent, it's all your work ... anywhere, any time, in any piece of hardware. You can imagine an environment where nobody carries a PC, a tablet, or a phone. That hardware, or the capability provided by this hardware, is available in all the places you go -- like the TV screen on the back of your airline seat. What you take with you is your unique part of that hardware -- data and apps. For me, the next big thing is this disaggregation for how we think about all this gear we lug around. Now that we have a PC-on-a-stick, we're going to completely change how that world works.

    On a personal level, I have a business book I'm going to write one of these days. I've had the opportunity to work with tons of really smart people; you get a little something from everybody, so the book is a collection of stories and takeaways that will hopefully be interesting.

    6. What challenges are facing your business right now?

    We're changing behavior, and even though there are big benefits to that -- 10X lower cost, rock solid security, greatly improved mobility and ease of use -- people are comfortable with what they do. Known pain is comfortable, and people don't like to move away from their comfort zone. So the big challenge is that a PC on a stick, is not just a new market but a new behavior.

    With BYOD ["Bring your own device"], companies are starting to realize that they don't need to give a laptop to everyone who walks through the door. Instead they hand them a USB stick with Windows To Go and say, "Use whatever PC or Mac you want." The good news is that we've got a very compelling value proposition, and many Fortune 500 companies today are leading the way. The bad news is it's hard to change behavior. People are creatures of habit, so we're trying to change habits for the better.

    7. If you could have done anything differently in your career, what would it have been?

    I probably would have cut my losses earlier in jobs where the company wasn't going anywhere and it was out of my control. Unfortunately I've had to learn this lesson more than once. There have also been a couple of cases where I've worked with people who were really difficult, and I should have found a different job. There's no reason to go to work every day and be miserable. There are always options. I have a tendency to try to stick with it, be loyal, and make it work. I've learned over the years that if it ain't workin', cut your losses. Move on.

    8. What do you do for fun?

    My husband and I love to travel, and I love music. I'm in a classic rock band and a church band. I also do solo piano gigs and have played for the last eight years in a restaurant, just to keep my chops up. I also do an occasional classical choir gig. Routine is really important because if I don't have structure around the fun stuff, then I don't do it. I need to have some structure and goals around it.

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