《财富》500强科技教父大盘点
安吉拉•阿伦德茨,苹果公司零售和在线商店业务高级副总裁 去年,苹果公司(Apple)挖来了安吉拉•阿伦德茨,后者在博柏利(Burberry)担任了8年的首席执行官。在她任内,博柏利从一家处于蛰伏状态的雨具生产商一跃成为跻身全球五大奢侈品牌的数字创新企业。为博柏利打造创新文化让阿伦德茨名声大噪,而其他奢侈品制造商甚至依然对数字化持谨慎态度。阿伦德茨的任务将是重振苹果的零售业务,把这家公司的在线商务和实体店整合起来(此前二者一直各自为战)。她还将成为苹果在中国扩大零售业务的关键人物。阿伦德茨非常熟悉中国——博柏利已经在这里开设了70多家专卖店。(财富中文网) 译者:Charlie |
Angela Ahrendts, SVP of Retail and Online Stores, Apple Last year, Apple poached Ahrendts from Burberry, where she’d been CEO for eight years. Under her tenure, Burberry transitioned from a sleepy brand known for rain gear to a digital innovator that’s among the top five largest luxury brands in the world. She’s known for creating a culture of innovation at Burberry, even as the rest of the luxury industry remains cautious about digital. Ahrendts will be tasked with revitalizing Apple’s retail business and integrating its online commerce business with its stores. (Previously, they were separate.) She’ll also be key to Apple’s retail expansion into China, a region with which she’s very familiar: Burberry has more than 70 stores there. |