行走的活广告：八大公司创意品牌宣传花车大巡游
Benjamin Snyder
2014年07月01日
巨型吉百利奶油彩蛋、好时巧克力彩车、会走路的大靴子、已经行走了80年的超大型香肠……商家的广告推广总是花样百出，令人捧腹。
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7.Planters坚果车 Planters从1935年开始制造坚果车，随后一直把这辆车作为赞助纳斯卡（NASCAR）赛车活动的一部分。2011年，Planters为了“自然非凡”巡游给坚果车升了级，造出了一辆使用生物柴油和太阳能的新车。这家公司的官方网站称：“Planters新坚果车的灵感来自于花生对地球的天然回馈。新坚果车采用环保材料，利用太阳能和风能。” |
7.The Planters Nutmobile Planters first built its Nutmobile in 1935 and has used one as part of its broader NASCAR sponsorship. It got an upgrade in 2011 for the "Naturally Remarkable" tour, Planters created a new car that runs on biodiesel and solar energy. "Inspired by how peanuts naturally give back to the earth, the new Planters Nutmobile uses environmentally-conscious materials and harnesses the power of sunlight and wind," the company said on its website. |
