谷歌七宗罪

    懒惰：失去自主思考的能力

    有时谷歌带给你的印象会打败你的第一印象。比如作家史蒂夫•弗里德曼在Match.com的一篇文章中写道，他有次与一名两性专栏作家一起约会，后来那位女作家第二天在网上搜索了一下弗里德曼的文章，就取消了他们原定好的第二次约会——尽管她原本觉得他本人非常幽默体贴。

    更糟糕的是，有时候你根本没有时间来形成第一印象。现在人们已经越来越依赖在线评论，因此那些正面评价少的产品或者仅仅是总体评价不多的企业或产品就会没生意。哈佛商学院（Harvard Business School）副教授迈克尔•卢卡2011年发表的一篇论文称，一家餐馆在点评网站Yelp上的排名每增加一颗星，收入就会提高5%到9%。但是如果一家新开的餐馆评价还不多，或者是那些餐馆换了大厨，是否也不值得去尝一尝呢？有些时候，有些事实是谷歌无法告诉你的。

    暴怒：操弄歌搜索结果

    维基最著名的一点是允许用户修改词条，有些时候人们会出于个人意图对词条进行胡乱修改。本届世界杯智利2：1战胜西班牙以后，维基百科上智利足球国家队的主页被改成了：“亲爱的西班牙，哈哈哈，跟世界杯说再见吧——智利。”另一个例子是今年五月中旬的斯坦利杯季后赛期间，纽约游骑兵队以3：1领先匹兹堡企鹅队。几天后，维基百科的企鹅队页面资料显示，企鹅队的拥有者是游骑兵队。虽然恶毒，但是不得不说还挺有创意。

    嫉妒：见不得别人“晒幸福”

    社交媒体可能导致嫉妒，甚至有可能导致抑郁。在2013年的一份研究中，密歇根大学（University of Michigan）的研究员伊森•克劳斯和菲利普•凡尔顿发现，随着人们花在Facebook上的时间越来越长，他的情绪和对生活的总体满意度就会下降。换句话说，Facebook可以让你产生嫉妒心，让你觉得自己变得更孤独，而不是更合群。克劳斯和凡尔顿没有调查其它社交媒体网络，但是我们可以想象，当你打开一个人的社交网络页面，看着其他人留下的一串串赞美和祝福，再看看他光鲜的履历，估计很容易就会让一个不如意的人黯然神伤。

    傲慢：希望别人在谷歌上搜索自己

    当然，当今社会，在谷歌上搜索某个人的背景已经成了很正常的事，就跟饭前要洗手一样普通。无论是商务会议、请客吃饭、招聘求职，都要先把对方在谷歌上“人肉”几遍。但是如果你和某个人坐在一起，发现对方根本没有在谷歌上搜索过你，他们也不知道你是谁，你是什么感觉？估计会有些伤自尊，但是完全没必要。

    《财富》（和真正的财富）都喜欢大胆的人。小心这些“原罪”时不时出来作祟，但你完全可以继续使用谷歌，只是要注意节制。（财富中文网）

    译者：朴成奎

    Sloth: When you lazily rely on the opinions of others

    Sometimes Google impressions trump first impressions. In a piece on Match.com, author Steve Friedman writes that he once went out with a sex-columnist who decided to cancel their second date after her post-date Google search turned up some of his articles, even though she thought he was sweet and funny in person.

    Worse yet, sometimes there is no chance for a first impression. People are relying more and more on online reviews, and as a result, companies or products with low reviews or simply not a large total of reviews don’t get business. Michael Luca, an assistant professor at Harvard Business School, released a 2011 working paper that found that a one-star increase on Yelp leads to a 5-9% increase in revenue for restaurants. But what happens to new restaurants that haven’t been reviewed much yet, or restaurants that hire a new chef and up their game? Sometimes, there’s more to reality than what Google can tell you.

    Wrath: When you tamper with Google results

    Wikipedia is notorious for allowing users to change the text—and, what do you know?—sometimes they do it to suit their own purposes. After Chile beat Spain two-nil in this year’s World Cup, the Wikipedia entry for the Chile National Soccer Team’s page was changed to say, “Dear Spain, LOL. Say bye to the World Cup…… From Chile.” Or take the change from mid-May, when the New York Rangers came back from a 3-1 series deficit against the Pittsburgh Penguins in the Stanley Cup Playoffs. A few days later, the Pens’ Wiki page listed the Rangers as the owner of the team. Malicious, yet creative.

    Envy: When you’re jealous of someone else’s Google results

    Social media can lead to envy. It can lead, possibly, to depression. In a 2013 study, University of Michigan researchers Ethan Kross and Philippe Verduyn texted people while they were using Facebook, and found that as time on Facebook increased, a person’s mood and overall satisfaction with their lives declined. In other words, Facebook can make you jealous. It can make you feel more alone than connected. Kross and Verduyn didn’t look at other social media networks, but it’s fair to say that looking through lists of other people’s accolades, impressive resumes, and social media clout can just as easily turn you green around the ears.

    Pride: When you expect other people to have Googled you

    Sure, we live in a world where Googling someone has become more than common courtesy—it’s practically basic hygiene. Business meetings, dinner dates, job interviews: Google, Google, Google them. But when you sit down with someone and find out that theyhaven’t Googled you, and they have no idea who you are, what you’ve done? Painful. But it shouldn’t be.

    Fortune (and Fortune!) favors the bold. Mind your sins. Go forth and Google, sparingly.