用不了多久,你家的冰箱就将可以替你智能买菜了?
拜信标技术所赐,让人们在各种移动应用上单击支付,或者说无需掏钱包或手机就能够买东西的技术已经存在。但这仅仅是个开始。不久,从地理位置信息,到购买历史,再到生物特征数据,我们的移动设备将无所不知,从而不仅仅能够推动仅仅一笔交易,而且能够引发连锁交易和体验,无需我们进行任何提示。我们的设备不仅会知道我们过去的活动,同时也了解我们的习惯和惯例,并开始推测我们的需求和喜好。 想象这样一个未来:联网的可穿戴设备持续跟踪你的身体活动,从而能够确定你本周是否像你通常那样积极锻炼。通过跟你的杂货店和送饭服务连接在一起,它能够为你订购更适合本周健康需要的低热量食物。没错,基于你过去的购买数据,它当然知道你喜欢胡萝卜和甘蓝,但绝不会吃西兰花。就目前而言,这些体验似乎不可思议,但它们很快就将成为日常生活中再正常不过的事情。事实上,我们的客户Munchery公司本月初与Jawbone公司宣布合作。这份协议将允许Munchery的客户通过他们的Jawbone Up应用来跟踪其饭菜中的营养数据。现在不难想象,类似合作将出现在现实世界之中。 物联网正在迅速地成为现实。但为了实现一个真正连接的世界的全部潜力,我们首先需要铺就物联网赖以存在的基础结构。 本文作者比尔•雷迪是Braintree公司CEO,该公司致力于帮助互联网企业优化在线流程和移动支付业务。(财富中文网) 译者:叶寒 |
Technologies already exist that enable people to pay across mobile apps with a single touch, or make a purchase without even taking out a wallet or phone thanks to beaconing technology. But that’s just the beginning. Soon, our mobile devices – with access to everything from geo-location information to purchase history to biometric data — will know enough about us that they’ll be able to facilitate not just a single transaction, but trigger a chain of transactions and experiences without prompting. Our devices will not only know our past activity, but also learn our habits and routines and begin to anticipate and predict our needs and preferences. Imagine a future where your connected wearable device, which tracks your physical activity, identifies that you haven’t been as active this week as you typically are. As a result, it connects with your grocery and/or meal delivery service and orders healthier, low-calorie options for the week — knowing from your past purchase data that you like carrots and Brussels sprouts but would never eat broccoli. These experiences may seem magical now, but soon they’ll be a routine part of our lives. In fact, earlier this month, Munchery, one of our customers, and Jawbone announced a partnership allowing Munchery customers to track the nutritional data in their meals on their Jawbone Up app. Now it’s not so hard to imagine how a partnership like this could play out in the real world. The connected Internet of Things is rapidly becoming reality. But in order to realize the full potential of a truly connected world, we first need to put into place the foundational fabric on top of which the Internet of Things will exist. Bill Ready is CEO of Braintree, a company that helps online businesses process online and mobile payments. Follow him @williamready |