迈克尔•布隆伯格重掌彭博

    因此布隆伯格重返彭博对于该公司和世界意味着什么呢？

    彭博丰厚的利润得益于其金融数据终端业务。该业务的用户数量目前达到了32.1万，每位用户年费为2.1万美元。彭博的业务还包括一个庞大的新闻服务部门、彭博《商业周刊》（BusinessWeek）以及电视金融新闻业务，但这些业务都处于严重亏损中。

    董德融此前实施了业务多元化战略，创办了新的业务并推行了传统的企业管理制度和管控。昨天，布隆伯格对《纽约时报》表示，他并不打算改变这一发展方向。他说：“我们现有的计划就是我们应该执行的计划。”

    但是人们很难想象新掌门（与他自己之前担任该职务时一样）在接任后会纯粹地沿着这条道路继续走下去。在他此前担任首席执行官时，布隆伯格几乎只专注于提升终端销售业绩，凭直觉做事，讨厌会议，从来不裁员而且对于开支也不在乎。

    布隆伯格目前的办公室位于公司来克星顿大街豪华总部的五楼。他回归后所掌管的业务是其在2001年卸任时公司规模的3倍，并拥有1.6万名员工。用同样的方式进行管理是很困难的，而且布隆伯格在其利润丰厚的终端业务方面也面临着新挑战。

    然而，尽管已是72岁高龄，但他的管理方式和热情似乎不大可能会发生变化。在担任纽约市长的时候，他曾推出了一系列改革举措。在离任市长职务时，他宣布打算把主要精力放在慈善事业上（《福布斯》杂志估计他拥有330亿美元的资产），作为延续其公共政策行动主义的一种方式，其中包括支持枪支管制和反对吸烟的努力。

    既然他已重新执掌彭博公司，而且拥有一系列强大的平台供其支配，人们预计迈克尔•布隆伯格仍将是一位不同寻常的首席执行官。对于他来说，壮大声势和提升影响力也许远比赚钱这种世俗的事重要得多。（财富中文网）

    译者：Feng

    So what does this reappearance mean for the business—and the world?

    Bloomberg LP’s lavish profits are driven by subscriptions to its financial-data terminals—the count is now 321,000—which cost $21,000 a year apiece. But its operations also include a huge news service, Bloomberg BusinessWeek, and a TV financial-news operation—all big money-losers.

    Doctoroff had moved to diversify the company, starting new businesses and installing traditional corporate management systems and controls. Yesterday, Bloomberg told the Times he didn’t expect to shift direction. “The plan that we have is the plan we should execute,” he said.

    But it’s hard to imagine that the new boss (same as the old boss) reclaimed his post simply to stay the course. In his previous incarnation as CEO, Bloomberg focused almost single-mindedly on increasing the number of terminals sold, trusted his gut, hated meetings, never laid anyone off, and didn’t worry about spending.

    Mike, who now occupies a fifth-floor desk at the company’s lavish Lexington Avenue headquarters, has returned to a business three times the size of the one he last ran in 2001, with 16,000 employees. It’s hard to manage exactly the same way, and Bloomberg faces fresh challenges to its lucrative terminal franchise.

    But, at 72, his management approach—and passions—seem unlikely to change. As mayor, he launched a string of crusades. Upon leaving office, he declared his intention to focus on philanthropy—Forbes places his wealth at $33 billion—as a way to continue his public-policy activism, which includes supporting gun-control and anti-smoking efforts.

    Now that he’s again running Bloomberg LP, with an array of powerful platforms at his disposal, expect Mike Bloomberg to remain an unconventional CEO, focused far more on amplifying his voice and boosting his influence than on the mundane business of making money.