汽车业2014年输赢大盘点

    年终大奖

    赢家

    福特、通用、丰田和大众集团在北美年度汽车和皮卡大奖榜单上各有三款车上榜。这些奖项是由50位汽车记者组成的评审团（本人是创始会员）评出的，近年来在业界的地位日益重要，角逐非常激烈。

    输家

    在这张榜单上，无论是通用、丰田、大众、还是其他厂商，今年都无法跟福特相抗衡。福特上榜的两款车型是野马（Mustang）和F-150，这两款车的2015版都进行了全新设计，饱受汽车媒体界的钟爱。您完全可以跳过投票，今天就可以用这两款美国本土车型的名称来雕刻获胜者奖杯。

    历史回声

    赢家

    保时捷北美公司首席执行官德特勒夫•冯•普拉滕在最近举办的巴黎车展上的言论，可谓与通用汽车前首席执行官罗杰•史密斯的一番话遥相呼应。被问及保时捷是否会开发更便宜的入门级车型时，冯•普拉滕回应道：“我们的入门车就是二手车项目。”这番高论让人想起了史密斯1988年送给美国消费者的经典建议，当时，被问及应该如何应对廉价日本进口车的挑战时，他说：他们应该“买辆二手别克（Buick）”。

    输家

    玛丽•芭拉在2025年战略发布中称，下一个十年初期，通用的全球利润率目标为9-10%。她是否在借此呼应自己的前辈杰克•史密斯？早在1990年代初，时任通用汽车CEO史密斯就制订了一个5%的利润率目标，并将这一目标维持到其任期结束的2000年。需要提醒芭拉的是：通用从来就没有真正接近过这个目标，而且已经被史密斯的继任者悄无声息地放弃了。（财富中文网）

    译者：清远

    Year-end awards

    Winners

    Ford, General Motors, Toyota, and Volkswagen Group each placed three entries on the short list for North American Car and Truck of the year honors. The awards, voted by a jury of 50 automotive journalists (of which I was a charter member), have gained in importance in recent years and are fiercely contested.

    Losers

    GM, Toyota, VW, and every other automaker on the short list, none of whom stands a chance this year against Ford. Its entries are Mustang and F-150, both of which have been redesigned for 2015 and are adored by the motoring press. You could skip the voting and engrave the winners’ trophies today with the names of these two hometown favorites.

    Historic echoes

    Winner

    Detlev von Platen, CEO of Porsche Cars North America, was channeling former GM CEO Roger Smith at the Paris auto show recently. When asked whether Porsche would develop a more affordable entry-level car, von Platen replied, “Our entry model is our pre-owned program.” His comment recalled Smith’s memorable advice to American consumers in 1988 when asked how they should react to low-priced Japanese imports. Said Smith: They should “buy a used Buick” “

    Loser

    Was Mary Barra channeling former boss, GM CEO Jack Smith, when she announced a global profit goal of 9-10% percent early next decade in her 2025 strategy announcement? Back in the early 1990s, Smith set a five percent profit margin goal and maintained it until his term ended in 2000. Note to Barra: GM never came close to reaching the target, and Smith’s successor quietly dropped it.