可穿戴设备热潮将带火六大行业

      4、广告

    更多的可穿戴屏幕意味着营销人员拥有更多广告空间，你懂的。毕竟，可穿戴设备是一张便携式“空白画布，非常适合投放极具针对性的信息，尤其是那些更加与用户相关，更加符合用户情境的信息。”

    广告商已经开始抢占可穿戴设备的阵地。他们设计了巧妙的新方式，对使用谷歌眼镜（Google Glass）、智能手表、虚拟现实耳机和其他可穿戴设备的用户推送定制化的营销信息。只要你穿上可穿戴设备并看着它的屏幕，广告就会随之而来。

    5、医疗

    飞速发展的可穿戴设备已经开始帮助许多用户监视一切健康信息，从消耗和燃烧的卡路里，到入睡步骤，不一而足。如今，在规模2.8万亿美元的美国医疗保健行业中，具备远见卓识的企业正在设法利用可穿戴设备收集的数据来吸引顾客并盈利。剩下的只是时间问题了。

    普华永道认为，沃尔格林（Walgreens）将成为这个竞争激烈的新兴领域的领头羊。该公司正在提供可在其门店和网站充当现金使用的积分，用来交换超过100万Fitbit、iHealth和Jawbone追踪器用户的健康数据。他们的大创意是：做出健康的选择，给我们你的数据，我们将给你奖励。到目前为止，这很管用。

    估计健康行业将会有许多公司效仿这一做法。普华永道认为，未来一年中会有很多公司提供各类基于可穿戴设备的激励项目，而顾客将在很大程度上接受它们。

     6、零售

    可穿戴设备很快就会在我们的日常购物体验中扮演重要角色。不幸的是，像如今的其他数据产品一样，它们也可能遭受隐私和数据泄露的威胁。

    在普华永道的调查中，千禧一代比其他受访者更有兴趣感受可穿戴设备带来的全新购物互动体验。繁忙的父母同样跃跃欲试，其中有76%表示他们愿意用可穿戴技术来体验更加“愉悦和高效”的购物流程——从购物前和购物期间的产品研究和对比，一直到结账。

    尽管仍然处于萌芽阶段，但可穿戴市场预计将出现爆炸式增长。许多人表示可穿戴设备会永远改变我们生活、工作和办公的方式。为了保持竞争力，你的公司也许需要采用能够融入可穿戴设备的前沿技术。你准备好了吗？（财富中文网）

    译者：严匡正

      4. Advertising

    More wearable screens equal more places for marketers to — you guessed it — advertise. After all, wearables are portable “blank canvases for highly targeted message placements, especially in the form of content with greater relevancy and context to the user.”

    Advertisers are already pouncing on wearables, devising new, clever ways to deliver personalized marketing messages directly to people who don Google Glass, smartwatches, virtual reality headsets and you name it. If you can wear it and stare at it, the advertisers will come.

     5. Healthcare

    A fast-growing crop of wearables already help health-conscious people monitor everything from calories consumed and burned to steps taken to sleep and more. Now, forward-thinking companies in the $2.8 trillion U.S. health-care industry are exploring ways to drive engagement and, yes, derive profits from the data all those wearables in the wild capture. It was just a matter of time.

    PwC highlights Walgreens as emerging leader in this new, yet already hotly competitive space. The company is funnelling wearable-sourced data from more than one million customers (using Fitbit, iHealth and Jawbone trackers) in exchange for points that can be used like cash in its stores and on its website. The big idea: Make healthy choices, give us your data and we’ll give you rewards. So far, it’s working.

    Expect a slew of additional health- and wellness-focused companies to follow suit. In the years ahead, PwC sees many offering a variety of wearable-related incentive programs, and consumers being largely receptive to them.

     6. Retail

    Wearables will soon play a central role in our everyday retail experiences. Unfortunately they’ll likely also be as haunted by privacy and data breach threats and concerns as all other things digital these days.

    In PwC’s research, millennials expressed more interest in wearable-enhanced retail interactions than others surveyed. Busy parents want in, too, with 76 percent saying they’d like to use wearable tech for more “pleasant, efficient” shopping experiences — from pre-store and in-store product and deal research and comparison, all the way to the checkout.

    While still only in its nascent stages, the wearables market is expected to explode. Many say wearables will forever change the way we live, work and do business. To remain competitive, your company might have to adopt a competitive wearables-integrated edge. Are you ready?