携手三星能否助黑莓复苏？

    黑莓在改变企业文化和建立士气上做得怎么样？你是如何在公司内部“寻根”的？

    每个CEO的传统做法都是加入公司后谈谈宏图远景，而我则主要关注执行。当士气低落、人们纷纷离你而去的时候，你更要确保执行到位。我很高兴在这个关口看到很多忠诚员工浮出水面。他们不仅支持“寻根”战略，而且懂得它背后的意义。另外，企业的稳定不光来自大家的看法，更来自赚钱的能力，所以我非常关注赚钱。如果大家整天想着公司会不会裁员，是没法保持士气的。我大胆地向公司宣布，公司的裁员已经结束了。我不想给人一种公司现在士气很高的印象，但它会变得很高的。我预计拐点明年就会到来，我们会扭亏为赢。如果没有好的成绩，士气将很难扭转。

    金•卡戴珊与黑莓是什么关系？这位真人秀电视明星最近在一次科技会议上向观众表示，她喜欢收藏黑莓手机。你现在有多喜欢她？

    我不认识这位女士。每次有黑莓的死忠粉主动跳出来说她喜欢黑莓，我都很高兴，特别是她这样的名人。我并没有她的联系方法。当然我很喜欢她的表态。（财富中文网）

    译者：朴成奎

    What about changing the culture and building up morale at BlackBerry? How have you re-pivoted internally too?

    The traditional way for every CEO is to come in and talk about the vision; I tend to focus on execution. When morale is down and people are leaving you really need to make sure your execution is aligned. I am quite pleased that there are a lot of very loyal employees that have risen to the occasion. By returning to the roots they not only feel comfortable, but they surely understand it. The stability has to come from not only public opinion but by making money. So I’m very focused on making money. You can’t keep their morale high if they keep looking over their shoulder and wondering if there will be layoffs. I took the bold statement of telling the company that we’re done with the layoffs. I don’t want to give the impression that morale’s great. But it will be great. I expect the crossover point to happen next year, and we will turn around and make ourselves profitable. Without the results it’s hard to turn around people’s morale.

    What’s up with Kim Kardashian and BlackBerry? The reality TV star recently told a tech conference audience that she hoards BlackBerrys. How much do you love her right now?

    I don’t know the lady. Every time there is a die-hard fan, especially someone as well known as she is, that spontaneously and unprompted says she loves BlackBerry, I love it. I just don’t know how to connect to her. Of course I love it.