三星Tizen系统为什么没成功？
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据科技网站The Information今年9月的一篇报导，这些协议旨在推动“设备制造商提供一致的软件体验”。就在最新的协议出台之前，谷歌和厂商就经常因为个别条款发生“经常争吵”，“特别是在谷歌与三星之间。” 其它厂商在抓住安卓开源的好处的同时，也避开了谷歌的要求。比如亚马逊（特别是它的Kindle Fire平板电脑和Fire手机）和中国的小米（Xiaomi）。这两家公司都提供的是安卓的变种系统，感觉上和谷歌的“纯净版”安卓很不一样，不过开发者也可以很轻易地把他们的应用简单修改后放到亚马逊Appstore或小米商城里。在中国，小米最近宣称已经击败了三星，占领了中国智能手机市场16%的份额。而在美国，亚马逊的Fire手机则失败了。 到目前为止，三星在Galaxy手机、Note平板和其它相关产品的差异化上做得很成功。IHS Technology公司的高级分析师丹尼尔•格里森认为，谷歌的“捆绑销售”并不会影响到三星。他表示：“谷歌比三星更擅长构建应用程序，另外谷歌的应用也很有名，并且深受消费者的喜爱。三星的优势是在硬件工艺，而不是软件。” 与此同时，三星也在推动Tizen系统在相机、手表和冰箱等其它电子产品上的用。ABI研究公司的奥尔表示，企业市场也是一个可能的选项。三星已经通过Knox和SAFE项目在企业安全性方面有所建树。它完全可能继续深耕企业市场，因为这个市场并不在乎有多少流行应用，而操作系统的定制性却具有更高的价值。 IHS Technology的格里森表示：“三星要想推动Tizen的发展，必须把它带到新的设备上，并且占据住那个领域。三星必须展示一些有吸引力的使用案例，证明Tizen在某方面的表现要强于安卓。 时间在一分一秒地流逝。10月6日，三星宣布了三年以来最低的第三季度营业利润，其高端Galaxy系列手机的销量疲软、为了应对销量下降而花费的沉重营销费用和降价成本、零部件订单的下降都是导致利润降低的原因。雪上加霜的是，这些消息的宣布还是在苹果推出iPhone 6和6 plus之前。而iPhone 6和6 plus引以为傲的大屏，一度正是三星以前创下销量纪录的独家法宝。 如果三星将Tizen应用在苹果和谷歌尚未抢占的设备领域，那么它有可能会获得成功。而三星所面临的挑战是，这些领域似乎正在迅速消失。（财富中文网） 译者：朴成奎 |
Those agreements, according to a September report from The Information, are intended to enforce “consistency in the software experience by device makers.” Even before the newer agreements, there have been “frequent fights about” modifications, “particularly between Google and Samsung,” according to The Information. Other companies have grabbed Android’s open-source bits while avoiding Google’s demands. Among them: Amazon (for its Kindle Fire tablets and Fire phone) and the Chinese smartphone maker Xiaomi. Both technology companies offer versions of Android that look and feel different from Google’s unadulterated version, yet are close enough at their core that developers can easily convert their apps for use in the Amazon Appstore or Xiaomi’sMiMarket. In China, Xiaomi recently overtook Samsung by claiming 16 percent of the country’s smartphone market. In the U.S., Amazon’s Fire phone flopped. So far, Samsung has succeeded in differentiating its Galaxy phones, Note tablets, and other products from Android-based competitors. Daniel Gleeson, senior analyst with IHS Technology, believes Google’s bundling is not really harming Samsung. “Google is simply better than Samsung at building those apps, and of course they are apps that are widely known and loved by consumers. Samsung’s strength is in its hardware engineering, not its software,” Gleeson said. At the same time, Samsung has been pushing Tizen for use in other types of electronic devices such as cameras, watches, and refrigerators. The corporate market is also an option, says ABI Research’s Orr. Samsung has already made steps into enterprise security with its Knox and SAFE programs; it could conceivably work its way into the workplace where support for popular consumer apps is less of a concern and customization of the operating system is more highly valued. “For Samsung to boost development (it must) take Tizen to new devices, and hopefully own that space,” IHS Technology’s Gleeson said. “Samsung will need to provide some compelling use cases where Tizen can out-perform Android.” The clock is ticking. Samsung announced its lowest third-quarter operating profit in three years on Oct. 6, citing flagging sales of its top-end Galaxy phones, heavy marketing and price-cutting to fight the drop, and decreased component orders all around. What’s more, those results came before Apple AAPL 0.14% launched its iPhone 6 and 6 Plus phones, which carry larger screens that were once Samsung’s sole purview and sold in record numbers. A budding Tizen could be a success if it proliferates on devices where Apple and Google aren’t as entrenched. Samsung’s challenge is that those areas seem to be rapidly disappearing. |
