智能试衣镜：试衣间里的魔镜

    对eBay而言，这项技术代表着为明可弗和凯特•丝蓓（Kate Spade）打造的产品在性能上又前进了一步。这家科技巨头之前为凯特•丝蓓在四家曼哈顿的店面中创建了交互式商铺，顾客可以在大街上直接购买商品并下单。而明可弗的商店则会记录顾客上一次来店内试穿的商品，这项功能诺德斯特龙目前尚不提供。

    尽管有人可能认为，这种顶尖技术以及带来的交互式顾客服务更加适用于高端商店，但eBay认为，在以价值为导向的零售连锁店中，这项技术也能奏效。它的形式不必是试衣间内的光滑镜面，而可以是销售区墙壁上的一块大屏幕。杰米•诺德斯特龙也表示，该技术可能会在Nordstrom Rack折扣店起到作用，尽管目前还没有在那里试点的确切计划。

    而对eBay而言，与诺德斯特龙合作也是一条出路。eBay以在线市场和贝宝（PayPal）支付服务为顾客所熟知，而作为包括实体店（目前仍有90%以上的交易发生在实体店）在内的零售业的技术创新者，公司的声誉又有了进一步提高。eBay的另一项创新，是与西蒙地产集团（Simon Property Group）合作建立的联网购物商场。商场中包含交互式的购物目录以及一些其他特色，能够突出显示当日的优惠活动和交易情况。在贝宝于2015年分离出去之后，技术服务方面的增长也能帮助公司重获新生。

    eBay创新和新业务副总裁史蒂夫•扬科维奇表示：“这就好比我们在说：‘嘿，我们真的只是家电子商务公司吗？或者我们实际上是任何生意人的合作伙伴？’”（财富中文网）

    译者：严匡正

    For eBay, the technology is yet another step forward in the capabilities it built for Minkoff, and before that for Kate Spade KATE -0.35% , for which the tech giant created an interactive storefront at four Manhattan stores that allowed customers standing on the street to pick merchandise, and place an order. The Minkoff stores have the ability to remember what a customer tried on during a previous visit, a capability Nordstrom won’t have right out of the gate.

    While one might think such a state-of-the-art technology and how it facilitates high-touch customer service would more suitable to upscale stores, eBay thinks the technology could work even in more value-oriented retail chains. It could takethe shape of a big screen on a wall on the sales floor, rather than a sleek mirror in a changing room. Indeed, Jamie Nordstrom said the tech could potentially work at the off-price Nordstrom Rack stores, though there are no firm plans for a pilot there.

    The partnership with Nordstrom is also a way for eBay, best known by consumers for its marketplaces and PayPal payments service, to burnish its reputation as a retail tech innovator, including in physical stores, where more than 90% of sales still take place. Another new eBay initiative is the connected mall it has developed with Simon Property Group, SPG 0.24% consisting of an interactive mall directory that among other things, highlights events and deals happening that day. Growth in tech services will also help as the company gets ready for life after the upcoming spin-off of PayPal in 2015.

    “This is about us saying, ‘Hey, are we really just an e-commerce company, or are we really a partner to anyone who does commerce,” said Steve Yankovich, vice president of innovation and new ventures at eBay.