2015年创业者必读的八本书
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本文为与《创业者》杂志的合作内容。下文最初发表于Entrepreneur.com网站。 我父亲总跟我说，现在的“你”和20年后的“你”的区别在于：去过的地方和见过的人。我会补充上秃顶和白发，虽然这两项听起来一点都不酷。 他说得非常正确。不论是面对面地接触，还是阅读他或她写过的书，我们遇到的人都将成为一个支点，促进我们学习，促使我们成长。 一月份是制订新年决心和个人“关键决定”的好时间，所以我也想在新年来临之际，为所有创业者推荐他们在2015年务必要拜读的八本书： 1. 《创业剧本：创业者实现公司快速增长的秘密》，作者：戴维•基德尔 顾名思义，如果你在寻找创业者的经验教训，本书是最合适的选择。书中分享了41位创始人对创业的见解，从领导力到如何找到利基市场，这本书几乎涵盖了所有与创业有关的话题。 2. 《创意公司:克服阻拦灵感的隐形力量》，作者：艾德•卡特姆 这本书不仅适合创业者，也是任何一位商界领袖的必读书。本书就如何创造、推动和保持创新文化，以及如何推动公司尝试其他公司没有做过的事情等问题，提出了许多极具价值的见解。这些都是只有CEO才会知道的宝贵经验。 3. 《真北》，作者：比尔•乔治与彼得•西姆斯 这是一本探讨个人领导力愿景、价值与动机的大作。两位作者就促使一个人成为真正领袖的因素有哪些这一问题，调查了125位男性和女性领导者的看法，答案可能让你意外。这本书附赠的个人领导力开发手册，也同样值得留意。该手册可以作为个人指南，帮助创业者培养真正的领导力。 4. 《从零到一：创业笔记之如何打造未来》，作者：彼得•泰尔 从书中节选的这句话可以概括全书的理念：“做其他人已经知道如何做的事情，会将世界从1带到n，只会增加更多类似的东西。而创新则是从0到1的过程。” 这本畅销书主要面对的是创业者，书中对于创业之前需要考虑和应该避免的问题，提供了许多宝贵的意见。此外，作者还描述了自己的商业理念，可以帮助读者产生一些之前未曾想到的新想法。 5. 《商业创意全攻略》，作者：迈克尔•米哈尔科 创造力是可以培养的，与其他能力一样，可以通过学习加以掌握，并不断增强，在这本创意“圣经”中，作者意在教会读者如何培养创造力。毕竟，只有具备创造力和机会，那些渴望成功的创业者们才能有胆量投身到创业当中。《米哈尔科商业创意全攻略》和配套的《头脑风暴卡片》（Thinkpad: A Brainstorming Card Deck），共提供了33种不同的练习和56张卡片，肯定能激发你的创造力，释放你内心强大的创新力量。 6. 《坚不可摧：关于生存、韧性与救赎的二战故事》，作者：劳拉•希伦布兰德 这本书能登上亚马逊畅销榜榜首，并且被好莱坞改编成一部电影，是有原因的。虽然创业并非本书的主题，但其中所描述的个人牺牲、生存和韧性，却对创业者大有裨益。读过这本书之后，你对创业的观点或许会发生改变，因为既然书中的主人公路易•赞佩里尼能够克服各种挑战和灾难，你也可以。 7. 《团队的团队：复杂世界的新交战规则》，作者：斯坦•麦克里斯托尔将军（已退役），克里斯•福赛尔，坦吐姆•考林斯和大卫•希尔维曼 作为联合特种作战司令部的负责人，斯坦•麦克里斯托尔将军（已退役）曾经直面一群不断变化的敌人。在这样一个错综复杂，充满挑战的世界，当世界和竞争对手都在变化的时候，你如何在能力曲线上保持领先？这本书将告诉你答案。 8. 《富足：改变人类未来的4大力量》，作者：彼得•迪亚芒迪斯与史蒂芬•科特勒 尽管这是一本充满幻想的图书，但它对目前的工业与社会趋势及其未来走向提出了一些令人深思的质疑与担忧。从创业者的角度来看，作者想象中的全球挑战也可以成为商业机遇。值得注意的是，两位作者合著的第二本书《勇敢》将在2015年2月份出版，这本书将教会今天的创业者们“实现梦想”所需要的工具、技术和思维。 不论你在从事什么事业，每一本书都能让你有所收获。回首过去一年，你最喜欢的一本书和从中学到的感悟是什么？（财富中文网） 译者：刘进龙/汪皓 审校：任文科 |
This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com. My dad always used to tell me that the difference between the “you” now and the “you” 20 years from now will be the places you visit and the people you meet. I would also add baldness and gray hair to that, but they don’t sound as cool. He was right. Whether you meet someone in person or read a book he or she authors, people are pivot points that enable learning and foster personal growth for others. Since January marks the rush for New Year’s resolutions and personal “pivots,” below are eight books every entrepreneur should read in 2015: 1. The Startup Playbook: Secrets of the Fastest-Growing Startups From Their Founding Entrepreneurs by David Kidder The title says it all. If you’re looking for a wide array of lessons learned and entrepreneurial experiences, this book is for you. Sharing insights from 41 different founders, The Startup Playbook covers everything from leadership lessons to finding one’s niche. 2. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull This book is a must read for any business leader, not just the entrepreneur. It is filled with valuable insights about what creates, drives and sustains an innovative culture and compels a company to attempt what no other company has done. Remarkable lessons that only a CEO would know. 3. True North by Bill George and Peter Sims This is a great book to discover your personal leadership vision, values and motivations. The authors surveyed 125 men and women on what they believe makes them authentic leaders, and the answers may surprise you. Also of note is the personal leadership development portfolio handbook that accompanies the book, which is a personal guide to help you develop your authentic leadership. 4. Zero to One: Notes Startups, or How to Build the Future by Peter Thiel The following excerpt sums up the concept of Theil’s book: “Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1.” This bestseller is geared specifically towards the startup community as it offers invaluable advice on what to consider and what to avoid before moving forward. Additionally, the author offers his philosophy on business, which helps the reader generate new ideas he or she may not have considered previously. 5. ThinkerToys by Michael Michalko The ability to create is just that — a developable ability — that can be learned and improved upon much like any other competency, and the author does just that in this creativity “bible.” After all, creativity and opportunity are what emboldens wannabe startup founders to take the plunge into the world of debt known as entrepreneurship. ThinkerToys, and its companion Thinkpad: A Brainstorming Card Deck, offers 33 different exercises and 56 cards that will spark your creativity and inspire the innovation monster within. 6. Unbroken: A World War II Story of Survival, Resilience, and Redemption by Laura Hillenbrand There’s a reason why this book is number one on Amazon and a Hollywood motion picture. While entrepreneurism isn’t quite the theme of this book, the lessons of personal sacrifice, survival and resiliency are. After reading this book your perspective on founding a startup may change because if the main character, Louie Zamperini, overcame the challenges and catastrophes he faced, then so can you. 7. Team of Teams: New Rules of Engagement for a Complex World by Gen. (Ret.) Stan McChrystal, Chris Fussel, Tantum Collins, and David Silverman As head of the Joint Special Operations Command (JSOC), Gen. (Ret.) Stan McChrystal faced an enemy that was constantly changing before his very eyes. In a world of both complicated and complex challenges, how do you stay ahead of the power curve while the world and competition change? This book explains how. 8. Abundance: The Future is Better Than You Think by Peter Diamandis and Steven Kotler While this book is completely visionary, it raises questions and concerns about current industrial and societal trends and where they will lead in the future. From a startup perspective, the global challenges the authors envision also serve as business opportunities. Of note, the authors have a second book entitled Bold coming out in February 2015 that will “teach today’s entrepreneurs the tools, technologies and mindsets they will need to make ‘it’ happen.” Every book has some takeaway that can be applied towards any endeavor. What were your favorite books and lessons from 2014? |
