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从Esprit创始人到Tory Burch:创业夫妻为何多以离婚收场?

从Esprit创始人到Tory Burch:创业夫妻为何多以离婚收场?

Deena Shanker 2015-01-22
并非每对商界夫妇都能像潘石屹和张欣那般比翼齐飞。夫妻二人共同打理一家公司绝非易事。起初夫唱妇随,最终劳燕双飞的例子比比皆是。当然也有正面案例,它们充分说明,“夫妻店”成功的关键在于划清工作与生活的界限。

    凯特与安迪•丝蓓

    1993年,凯特与她的未婚夫安迪•斯派德共同推出了手提包品牌Kate Spade,当时二人还未正式结婚。1996年,安迪辞去了他的全职工作,次年二人正式开卖他们的首款男包品牌Jack Spade。1999年,二人以3360万美元的价格,将公司56%的股权卖给了内曼马库斯公司。

    当事人说:“我认为我们早期犯的一个错误,就是在一切我俩独处的时间都要谈生意,不管是吃饭、开车、刷牙、睡觉还是起床的时候。后来我们有意地不再那样做,因为那样会耗尽我们的感情。”2002年接受CNN采访时,凯特这样说道。

    结局:2006年,该公司获得8400万美元的销售额,同年他们将公司卖给了丽诗加邦,现更名为Kate Spade & Company。他们在该品牌工作至2007年。离开公司后,安迪又在纽约开了一家名叫Partners & Spade的品牌营销公司,而凯特则成了一名全职妈妈。

    Kate and Andy Spade

    Kate wasn’t even officially a Spade when she and then-fiancé Andy nationally launched their iconic handbag line, Kate Spade, in 1993. In 1996, Andy left his full-time job and the next year, the couple sold their first men’s bag in their new line, Jack Spade. In 1999, the couple sold a 56% stake to Neiman Marcus for $33.6 million.

    Telling quote:"I think what we made the mistake of doing early on was taking every opportunity alone to talk about the business, at dinner, driving the car, you know at home brushing your teeth, as you're getting into bed, as you're waking up, and I think we made a conscious effort to not do that because I think it was just, you know, it would burn us out," Kate told CNN in 2002.

    The upshot:In 2006, when the company was pulling in $84 million in sales, they sold to Liz Claiborne, now renamed Kate Spade & Company KATE . They worked at the brand until 2007. After leaving, Andy went on to open Partners & Spade, a New York City-based branding firm, while Kate became an at-home mom.

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