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英雄莫问出处:6个大品牌的诡异发源地

英雄莫问出处:6个大品牌的诡异发源地

Colleen Kane 2015-03-04
苹果公司诞生于乔布斯家的车库,Facebook源自哈佛大学的学生宿舍。事实上,从杂物间和地下室这类不起眼的小地方走出了许多如今声名显赫的大公司。现在就让我们跟随本文作者,一起瞻仰一下这些著名品牌的龙腾之地吧。

    宝美奇

    1980年,英国造型师保罗•米切尔和护发专家约翰•保罗•迪佐利亚四处寻找转变职业的机会。这对朋友兼合作伙伴随后用700美元作为本钱,成立了约翰保罗米切尔系统公司,当时的全部家当只有一个信箱和一台答录机,然后她们找来一位女性朋友录了应答信息。

    他们最早的产品是黑白包装的“香波1号”、“香波2号”和护发素,当时之所以用黑白包装,是因为彩色太贵了,但这个传统却一直延续了下来。

    1983年,他们在夏威夷买下了一片占地30英亩,利用太阳能供电的农场。正是在那里,他们得知夏威夷土著平时用当地的野生姜来护理头发,于是他们便将夏威夷白姜当作该公司护发产品的原料之一。

    如今,这座夏威夷白姜农场仍然种植着这种作物,以及其它有机水果和蔬菜。农场和小楼也对游客开放,旅客可以在那里享受当地生长的食物。

    Paul Mitchell

    In 1980, the English stylist Paul Mitchell, and hair care professional John Paul DeJoria, were looking for a career change. The friends and business partnerslaunched John Paul Mitchell Systems with $700, a post office box, and an answering machine, enlisting a female friend to voice the outgoing message.

    The first products were Shampoo One, Shampoo Two, and The Conditioner in the black and white packaging they’re still known for, because color was too expensive.

    In 1983, they purchased 30 acres in Hawaii, a solar-powered, off-grid farm. There, they learned of the wild ginger (awapuhi) that Hawaiian natives used to soften and condition their hair, which they incorporated into the John Paul Mitchell Systems hair care line.

    The John Paul Mitchell Systems Awapuhi Farm still grows the titular ingredient used in the pair’s hair care products, as well as other organic fruits and vegetables. Today, John Paul’s and Paul’s mini-compounds at the lush retreat are available as accommodations, and guests dine on locally grown food. The farm is also open for tours.

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