英雄莫问出处:6个大品牌的诡异发源地
维珍集团 维珍集团的创始人理查德•布兰森首次创业,是与一群朋友共同创办了《学生》杂志。经牧师允许,他们将杂志社的办公地放在了一座教堂的地下室里。 布兰森后来又创办了一家经营邮购低价唱片业务的公司。之所以取名“维珍”,是因为对他们来说,这是一个全新的业务。布兰森随后开起了多家实体店,并将公司更名为“维珍唱片”,它最终使布兰森跻身英国顶级富豪之列。 |
The Virgin Group Richard Branson, founder of Virgin Group, began his first enterprise, Studentmagazine, with a group of friends. The twist in this taleis that the office was located in a church crypt that the vicar allowed Branson and his team to use. After that, Branson launched a mail-order low-priced record business under the name Virgin (because they were newcomers to business), which became brick-and-mortar record stores, which became Virgin Records and eventually led to Branson becoming one of the richest men in the U.K. |