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英雄莫问出处:6个大品牌的诡异发源地

英雄莫问出处:6个大品牌的诡异发源地

Colleen Kane 2015-03-04
苹果公司诞生于乔布斯家的车库,Facebook源自哈佛大学的学生宿舍。事实上,从杂物间和地下室这类不起眼的小地方走出了许多如今声名显赫的大公司。现在就让我们跟随本文作者,一起瞻仰一下这些著名品牌的龙腾之地吧。

    卡卡圈坊

    1937年,弗农•鲁道夫在北卡罗来纳州温斯顿塞勒姆市开了一家甜甜圈店,它所使用的发酵秘方,是鲁道夫花重金从新奥尔良一个法国大厨手中买来的。

    该店的第一批甜甜圈本来是想卖给当地的食杂店,但制作过程散发的香味,惹得路人纷纷驻足,要求购买。

    虽然鲁道夫的这家店是租来的,不过鲁道夫还是在墙上打了个洞,通过这种方式向行人售卖甜甜圈,一家商业帝国由此诞生。现如今,全球的卡卡圈坊门店多达925家。

    那个地方现在仍在营业,不过现在是一家名叫“老塞勒姆”,24小时营业的汽车餐厅。(财富中文网)

    本文作者Colleen Kane是一名常驻纽约的自由撰稿人。

    译者:朴成奎

    审校:任文科

    Krispy Kreme

    In 1937, Vernon Rudolph set up a doughnut bakery in Winston-Salem, N.C., using a secret recipe for a yeast doughnut that he bought from a French chef in New Orleans.

    Those first Krispy Kremes were intended to be sold to grocery stores, but they smelled so good baking that the doughnuts enticed pedestrians to stop inside and ask to buy them.

    Although the building was a rental, Rudolph cut a (doughnut) hole in the wall and began selling his sweet wares to passersby, and an empire was born. There are now 925 Krispy Kreme stores internationally.

    That first location is still operational today in what’s now called historic Old Salem, with a 24- hour drive-through.

    Colleen Kane is a New York-based freelance writer.

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