大数据能遏制气候变化吗？
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Opower 人们不会为了公众的利益而主动减少能源消费，这是一个无法驳斥的事实。但是为了不在邻里亲朋面前丢面子，他们就会这样做。罗伯特•西奥迪尼博士进行的一项研究认为，告诉人们他们的邻居正在节能减排，他们自身就会开始注意节能。Opower公司与电力企业一道分析人们的能源使用数据，然后向顾客发送个性化报告，让他们知道自己的能源消费与邻居比起来如何。自2007年推出以来，Opower已经节省了将近6亿千瓦的能源，足够一座100万人的城市使用一年。Opower公司工艺总监里克•麦克菲表示：“行为刺激有助于减少用户的能源消费，而且也比强制停电等办法更容易被人接受。”（财富中文网） 译者：朴成奎 审校：任文科 |
Opower True fact: people won’t reduce their energy consumption for public good. But they will do it to keep up with the Jones. Tell people their neighbors are saving energy, and they’ll reduce their consumption, says a study by Dr. Robert Cialdini. Opower has turned this into a business. Opower works with utility companies to analyze data on people’s power usage. Then it sends out personalized reports which let customers know how much energy they use compared to their neighbors. Since it’s inception in 2007, Opower has saved nearly 6 billion kilowatts of energy, enough power to run a city of one million for a year. “Behavior nudging helps reduce user consumption and are friendlier than mandatory blackouts,” said Rick McPhee, head of engineering at Opower. |
