假如穆斯克、贝佐斯等最成功的创业者上创业真人秀,下场会是这样的
史蒂夫•埃尔斯(墨西哥风味快餐Chipotle创始人) 各位评委好!我叫史蒂夫•埃尔斯,我是墨西哥风味快餐公司Chipotle Fresh Mexican Grill的创始人兼主厨。为了企业发展,我希望以10万美元的价格,转让Chipotle餐厅10%的股份。Chipotle的墨西哥卷饼在科罗拉多州是最棒的,我们选用最新鲜的食材,并采用开放式厨房,让人们对后厨的情况一目了然。 芭芭拉•柯克兰:我得打断你一下,你所谓的“快休闲”是什么意思? 意思是说,我们的上餐速度很快,但菜品定价较高、就餐环境较好。 芭芭拉•柯克兰:好吧。但你们卖的就是墨西哥卷饼而已,对吗? 没错。不过未来我们可能还会卖墨西哥煎玉米卷。 芭芭拉•柯克兰:也就是说,这家卖高价墨西哥卷饼和墨西哥煎玉米卷的餐厅,估值百万美元?我放弃此项目。 |
Steve Ells Hello Sharks! My name is Steve Ells and I’m the founder and head chef of Chipotle Fresh Mexican Grill. I’m asking for $100,000 for 10% of my company so I can expand. Chipotle serves the best burritos in Colorado, using the freshest ingredients and with an open kitchen for people to see into. Barbara Corcoran: I’m going to stop you for a second, what do you mean by “fast casual”? Well, we’re serving customers quickly, but it’s more expensive food and a nicer atmosphere. Barbara Corcoran: Okay. But it’s just a burrito, right? Well, yes, but we may also do tacos at some point. Barbara Corcoran: So a store serving expensive burritos and tacos at a million dollar valuation? I’m going to have to pass. |